The format will be produced every season by region on the African continent with True Love West Africa as the media partner and official magazine for this show.
The winner takes it all, receiving a lucrative international modelling contract, grazing the cover of True Love magazine and also receiving numerous endorsement deals from various international and national companies in the fashion industry.
This version of the show will not only highlight models from West Africa descent but will also showcase the continent of Africa in a positive light through its tourist attractions, its cultures, its values and its booming 21st century economy.
All applicants taking place are of West African descent.
Courtesy of http://www.bellanaija.com/