Tuesday, July 12, 2011


Following a traffic stopping launch of its Pop Up FashionMarket, BEFFTA Award nominated PR & marketing firm, Votre Avant Garde (VAG) is planning a second instalment. 
Set in London’s edgy Brick Lane, the company’s new venture, which took place on Sunday 3rd July, was organised in association with glossy magazine, FAB.
"We wanted to create a fun way of taking the latest catwalk chic to people’s closets,” explained VAG’s Marketing Officer, Isabel Bezeng.

The bazaar featured unique creations from Asakeoge, Kamondi Couture, Ayikai Couture, Yaa Ataa Bags and textile connoisseur, Yaa Ohenewa.

Style lovers enjoyed a colourful and vibrant atmosphere as they bagged exquisite Africhic at amazing prices and sampled delights from event sponsor, Lolita’s Cupcakes. Lucky fashionistas also won free copies of FAB magazines.

But for many, the highlight of the day was an impromptu street catwalk show. We spoke to 2 guests at the event and here is what they had to say.

“This is the best way to do it! I have travelled around Africa and this really captures its essence,” raved passerby Daniel, of the spectacle, which, he noted, was the first of its kind on Brick Lane.

For shopper, Christina Swanepoel, the catwalk was a unique display of African beauty.
“Having the models on the road was a very clever way of bringing African beauty to the observer's eye! I also loved the background drumming, which certainly attracted the attention of tourists. Their awe and appreciation were palpable,” she explained.

Swanepoel also appreciated the store’s relaxed ambience.

Here are some picsture from the show.

Ayikai Couture

Yaa Ataa bags

The designer behind Asakeoge label chatting to BEFFTA TV

Designer of Yaa Ataa bags talking to a customer

Fun times!

Djembe drummer!

Piece by Asakeoge

Piece by Kamondi Couture

Street picture

Happy shopper!

Lolita's Cupcakes here!

Lolita's Cupcakes gone!!

Votre Avant Garde’s next pop up event is scheduled for Sunday 31st July 2011 as per above flyer.
Designers or cosmetic product vendors interested in hiring a selling space can contact Cynthia on: 07834 321 373 or email votreavantgarde@gmail.com.

Stay Fashion - ABLE!