tag:blogger.com,1999:blog-77580264727121098162024-03-13T02:52:14.779+00:00FAH-SCHYON LAB ONE O ONEAFRICAN FASHION DISSECTED AND LAID BARE...A FASHION ANALYSIS BLOG WITH A FOCUS ON THE MARKETING AND BRANDING STRATEGIES OF AFRICAN FASHION/BEAUTY LABELS. STAY TUNED!Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.comBlogger135125tag:blogger.com,1999:blog-7758026472712109816.post-14928595057363764632014-07-13T21:10:00.001+01:002014-07-13T21:10:28.247+01:00FAB NEW COLLECTION: MEULLARA BY CAMEROON'S IMANE AYISSI<div style="text-align: justify;">
Last Thursday July 10th in Paris, world renowned <b>Cameroon</b> designer <b>Imane Ayissi</b> had his collection launch in Paris. We received our invitation but however could not attend *sad face* while browsing I fall on a link with the images of the show combined with some on Imane's Facebook Page.</div>
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<b>Imane Ayissi</b> takes a different approach but still staying true to his brand in this new 2015 Spring Summer collection which is dubbed "<b>Meullara</b>". He makes a demi tour on his usual fabric choice opting for something fresh and unique. In it we see a display of African textiles, something from Ghana, from Mali, from Ivory Coast...with large boxy cuts that hides or accentuates, cropped tops, fitted ankle trousers, flared skirts, and very long and short elegant skirts. All together, the collection is fresh, chic and simple. I would have opted for a different hair and makeup styles for the models but it seems Imane was really being rebellious with this collection so I can only applaud his efforts.</div>
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Check out some of the images below...what cool shoes they had!!</div>
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What are your thoughts on the collection? Tell us!!</div>
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Thanks to Lesconseilsdescheena.com</div>
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Fahschyonysta!</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com6tag:blogger.com,1999:blog-7758026472712109816.post-29936344224769553642014-07-04T21:20:00.003+01:002014-07-04T21:20:57.259+01:00SARA COULIBALY PUTS A BIT OF HEAVEN AT YOUR FEET!<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;">Sara Coulibaly</td></tr>
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<strong>My Miry</strong> is a brand that speaks to all women sensitive to fashion and style; the bold and the subtle, the classic and the fashionable. It combines that which is fantasy with that which is real life to create footwear, leather goods and accessories straight from their drawing board and manufacturer studios to the wardrobes of busy independent women like the most of us so we do not go by unnoticed.</div>
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<strong>Sara Coulibaly</strong> (pictured) the founder and head creative has a thing for feet. This Paris based Ivorian entrepreneur has a passion for making women’s feet look glamorous and sexy in a simple and elegant way. Over one year ago since she re-branded as “<strong>My Miry”</strong> which literally translates as “<strong>my thoughts</strong>” in the Malinké dialect, the brand has transformed itself into an affordable yet exclusive premium footwear and accessories brand crafted from the drawing board of Sara’s imagination, inspired by her own passions and brought to life in a studio in the South of Spain which enlists <strong>Carolina Herrera</strong> as a client.</div>
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Since her first pair of shoes, <strong>Sara Coulibaly</strong> has magnified through every pair the beauty of fusing materials, the resourcefulness of craftsmanship and the subtle yet eclectic contrast of colours which is seen in this new collection termed “<strong>Heaven</strong>”</div>
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The concept on this new collection is comfort and simplicity – there are low pumps for the everyday woman who is confident in her own skin, there are high heels for the woman bringing some sexiness back into her step. The pieces are refined and elegant, modern and ethnic to accentuate the feet. A great quality fit adapted to the life of the woman in motion.</div>
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“<strong><em>My desire is to see women’s feet look elegant in a comfortable way. The new collection is for any woman who loves beauty and simplicity</em></strong>” stated Sara.</div>
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Earlier this month, <strong>Sara Coulibaly</strong> also partnered on a 6 piece collection with French TV host <strong>Hapsatou Sy</strong> which was launched at the “<strong>Antikod</strong>” show in Paris which our PR girl also attended.</div>
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Would you like to see the collection? Well, check out the gallery for more.</div>
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Fahschyonysta!</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com1tag:blogger.com,1999:blog-7758026472712109816.post-2233001297608159802014-06-08T20:48:00.001+01:002014-06-08T20:51:48.520+01:00FAH-SCHYON & STYLE: KENDRA'S NIGHT OUT CHALLENGE...<div data-mce-style="text-align: justify;" style="line-height: 19px; text-align: justify;">
<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;"><strong>Kendra Thornton</strong> is a TV personality and travel advocate, PR businesswoman and wife and mother of 3 <span data-mce-style="font-size: 13px; font-family: 'Helvetica Neue', 'Segoe UI', Helvetica, Arial, 'Lucida Grande', sans-serif;">who has been featured on television shows like Tyra Banks and Nate Berkus. She regularly shares her tips on planning, packing, and numerous other aspects of travel, and she is thrilled to be starting a new project on fashion as related to travel. '<strong>Kendra's Night Out</strong>' challenge requires participants to create a style board of their choice with top fashion picks for one of her nights in the city that never sleeps - New York, New York.</span></span></span></div>
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<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;">Here is what Kendra had to say...</span></span></div>
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<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;">New York City is one of the most exciting places in the world to visit. In just a few short weeks, I will be meeting a group of friends for a vacation in the city. I am so excited that I began planning months ago. There is one thing that I did forget to plan and that is what to wear. With 3 kids, I have more of a mom wardrobe than a big city wardrobe. I know that I need a little update before leaving, so I created the Kendra Fashion Challenge. I am sure to find some expert fashion advice, so I will turn heads on my trip.</span></span></div>
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<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;">While visiting the city, my friends and I decided to spend a special evening out on the town at the Standard High Line Hotel. We will be enjoying a magical Sunset Service at the Top of the Standard. This classy supper club offers superb views of the city that practically glow as the sun sets over the city. While sipping specialty cocktails, we will enjoy some live jazz music and wonderful conversation. Their menu includes small plate meals that turn this into one of the city’s most glamorous supper clubs. I will need a snazzy new outfit for our evening out, since cocktail wear is required at this club.</span></span></div>
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<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;">Planning a trip to New York City can be overwhelming with so many things to do and see. However, it was a breeze with gogobot.com. On this website, I found reviews written by recent travelers to the locations I was interested in seeing and got their honest opinions. While strolling along the city streets and visiting luxurious hotels like the Standard High Line Hotel, I want to turn heads for my trendy outfits that make me look like a native New Yorker not for my mom jeans. </span></span></div>
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<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;">So that was it...here is what I came up with...my<span data-mce-style="font-size: 16px; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif;"> focus has been to merge/pair emerging design brands from the African fashion industry who have been on the spotlight but not on mainstream lips with luxury high end brands such as the black Givenchy envelope clutch, the Oscar de la Renta red satin box clutch and the Bottega Veneta knot satin clutch to complete the looks. For hair, I have gone with the swept back bun look with make up that can be as minimal or as daring as Kendra feels. When my Style board was sent to Kendra, she was very pleased on my choices and was appreciative of the thought process behind them. </span>Here are the looks...</span></span><br />
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<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;">And there she has it...the choice of 3 simple but elegant key looks that will meet her objective of turning heads in New York City! What do you all think? Which would you personally go for? Leave your comments.</span></span></div>
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<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;">Follow Kendra @KendraThornton</span></span></div>
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<span data-mce-style="color: #ff0000;"><span style="font-family: Courier New, Courier, monospace;">Follow me: @Brownschuga</span></span></div>
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<span style="font-family: Courier New, Courier, monospace;">Fahschyonysta!</span></div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com1tag:blogger.com,1999:blog-7758026472712109816.post-84735442398085662712014-05-13T00:12:00.000+01:002014-05-13T00:12:06.443+01:00BRAND CRUSH: DIDIBrand name: DIDI<div>
Creative founder: Tina Ndidi Ugo</div>
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Location: London, UK</div>
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This caught our attention today...slick on point styling and elegant, very haute model poses. DIDI is a luxury fashion brand which caters to the bold and fashionable providing them with clothing, accessories and bags.</div>
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Tina believes in quality and finishing and this can be seen in all her creations. The bags on show are made from the finest polished calf leather and batik prints.</div>
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For more info: www.didicreations.co.uk</div>
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Photographer: Michael Stuart Daley</div>
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Fahschonysta!</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-81378689873164976432014-04-25T00:27:00.000+01:002014-04-25T00:27:00.532+01:00LONDONAIROBI DOT COM - THE MEDIA LAUNCHHello dear readers, I apologise for the few number of posts on the blog. On my side behind the scenes, it is absolutely hectic! I am juggling life with overseeing a PR agency I recently launched as well as also trying to blog and keep up with the social media platforms.<br />
<br />
Here is a little grand something I did today...<br />
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<b>LONDONAIROBI</b> is set to become the online destination for unique accessories by independent African designers. Put together by London designer <b>Hannah</b> and Nairobi stylist <b>Wambui</b>, they both scour the continent looking for designers creating unique and original pieces using materials from Africa's rich natural resources.<br />
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The online shop which is already running will allow you the shopper to explore the creativity of the continent, read the stories of the designers and to own a little piece from the continent.<br />
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The media launch I attended today in London was organised and managed by the brand's PR agency <b>African Creative Collective</b>, a newly launched agency led by award winning fashion dahling and former River Island PR manager - <b>Arieta Mujay</b>.<br />
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The launch featured an array of accessory items - neckpieces, rings, bangles, scarves and purses carefully arranged and creatively tucked around at the<b> Loft Lounge</b> of the <b>Hospital Club</b> on Covent Garden as guests sipped on drinks and munched on light canapés as well as got their nails done by the manicurists. Those present included designer reps, Terence Sambo of One Nigeria Boy, 2/3 of the CEO Dancers - Ezinne and Nqobile, Ms Arieta herself...some images below<br />
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<tr><td class="tr-caption" style="text-align: center;">Arieta modelling a few pieces!</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Hannah and Nqobile</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Hannah with Ezinne and Nqobile</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Wambui wearing a Mina Evans beaded print skirt</td></tr>
</tbody></table>
So there you have it!<br />
Shop LONDONAIROBI pieces here: www.londonairobi.com<br />
Contact Arieta here: www.africancreativecollective.com<br />
<br />
Keep up with me below...<br />
Instagram: modemaisonpr<br />
Twitter: @Brownschuga and @ModeMaisonPR<br />
Website: www.modemaisonpr.com<br />
<br />
Fahschonysta!Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-12355386447341293362014-03-23T13:49:00.001+00:002014-04-25T00:27:28.050+01:00BRAND INTRODUCTION: MAISON D'AFIE PRESENTS "MAMI NYANGA"<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";">Hello
all, Happy Sunday to you and I hope that whatever your plans are for today that
they will be fulfilled.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";">As
the African continent is fast unveiling some major talent in the fashion and
design sector, every day we come across a new brand from aspiring creative with
a focus on creating luxurious, highly essential pieces for the fast growing
fashion lovers. Cameroon is no different. Talents in the country are also
working their socks off to catch up with this growing trend/demand.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";">We introduce
you to <b>Maison D’Afie</b> a womenswear brand launched a few years back in the UK by
<b>Sarah Divine-Garba</b> a young <b>Cameroonian</b> accountant who gave it up to follow her
fashion dream. After a small short hiatus which allowed her to “live” a little and from her new base of Geneva in Switzerland,
the lady is back with a whole new look and a different collection dubbed “<b>Mami
Nyanga</b>”. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";">Their
new collection is a subtle romance between “</span><i><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 12.0pt; line-height: 115%;"><b>street couture</b></span></i><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 12.0pt; line-height: 115%;">”</span><span lang="EN-US" style="font-family: "Garamond","serif";"> and tropical flavours giving
rise to a few essential classic items.
The collection is made of 8 interchangeable pieces suitable for any
occasion. The idea here is to achieve much with less. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif";">She
surely remained true to her brand by infusing tribal accents into the designs
with the use of colour and embroidery of tribal art. Most of the work is
artisanal with a lot of attention put into the cut.</span></div>
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<span lang="EN-US" style="font-family: "Garamond","serif";">Quality
and practicality were the key drivers in her thought process. The collection
features customised prints in silks, and polyester and there is indeed a pick
for every lady.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Garamond","serif";">Check out the pieces below...</span></div>
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<span lang="EN-US" style="font-family: "Garamond","serif";"><br /></span></div>
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<span lang="EN-US" style="font-family: "Garamond","serif";">The
look book is also available on: <a href="http://www.maisondafie.com/">www.maisondafie.com</a><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Garamond","serif";">Contact:
<a href="mailto:Sarah.divine@maisondafie.com">Sarah.divine@maisondafie.com</a><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Garamond","serif";">Follow
us on Twitter: @Brownschuga</span><br />
<span lang="EN-US" style="font-family: "Garamond","serif";"><br /></span>
<span lang="EN-US" style="font-family: "Garamond","serif";">Fahschyonysta!</span></div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com1tag:blogger.com,1999:blog-7758026472712109816.post-11005457087301307742013-11-22T20:42:00.001+00:002013-11-22T20:42:59.319+00:00PRINT FOR A WEEK SPONSORED BY MY ASHO MARKET - FRIDAY LOOKSo I have come to the end of the #Print4AWeek challenge. Incase you didn't know, the #Print4AWeek challenge was set up when renowned online boutique <span style="color: #cc0000;"><b>My Asho</b></span> twitted me on Twitter and asked if I would wear print as a challenge. As if!!<div>
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Yes of course I replied back in a shot and asked if they were kidding and they said they were serious and after a few DMs and emails to and fro, we settled everything and I picked up a few pieces which included items from Toju Foyeh, YouMeWe, Bestow Elan, Kiki Clothing, Mina Evans and Christie Brown.</div>
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So what was the aim of the challenge? To show how effective and appropriate print can be even in the strictest and most conservative of office environments. Here is how I incorporated mine...</div>
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Monday Look - Toju Foyeh embroidered peplum top</div>
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Tuesday Look - YouMeWe print wrap skirt</div>
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Wednesday Look - Bestow Elan Metropolis peplum</div>
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Thursday Look - Kiki Clothing Tunic print dress</div>
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And my Friday Look consisted of the Button Bib Necklace by Ghanaian brand Christie Brown. Images below...</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg57xHQNsqssdA1YO2QGMzQWcI789nyhRnrTDSfITriypg88-QlOJ-T4Fje2gh3PCXyr6b0mpOT1vmEdRng63X_5dHR_O5WgqQz396krUYDzYNfIZOJyshlZywXNkzpiKuNQrbVHg-bLIgQ/s1600/IMG_20131115_043709.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg57xHQNsqssdA1YO2QGMzQWcI789nyhRnrTDSfITriypg88-QlOJ-T4Fje2gh3PCXyr6b0mpOT1vmEdRng63X_5dHR_O5WgqQz396krUYDzYNfIZOJyshlZywXNkzpiKuNQrbVHg-bLIgQ/s640/IMG_20131115_043709.jpg" width="360" /></a></div>
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So there you have it!! 5 days wearing 5 different print items in my conservative insurance City girl life!!</div>
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So I am sad to say bye bye to the #Print4AWeek challenge all sponsored by <span style="color: #cc0000;"><b>My Asho Market</b></span>, your online destination for affordable African brands. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizUTKe4fopbQf6No0sP9vEfIOClFys_28msNARfNLtHD25dybcqttrX7fSqobT5ecFo3be2oQqbH7zM2MbCM9almwVunt6djeo8DNnnMwKoe2-CiegV_2Uts_K7dkt61to3-8A7HGsE8hK/s1600/2013-11-18+21.56.40.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizUTKe4fopbQf6No0sP9vEfIOClFys_28msNARfNLtHD25dybcqttrX7fSqobT5ecFo3be2oQqbH7zM2MbCM9almwVunt6djeo8DNnnMwKoe2-CiegV_2Uts_K7dkt61to3-8A7HGsE8hK/s640/2013-11-18+21.56.40.png" width="388" /></a></div>
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You can shop here: <a href="http://market.myasho.com/">http://market.myasho.com/</a></div>
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Many thanks to Dolapo and Dolapo at My Asho. Many thanks to my photographer friend Valeria Arseni.</div>
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Follow me on Twitter: @Brownschuga</div>
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Follow My Asho: @My_Asho</div>
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Fahschyonysta!</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-20312237413089781022013-11-21T19:43:00.001+00:002013-11-21T19:43:15.303+00:00PRINT FOR A WEEK SPONSORED BY MY ASHO MARKET - THURSDAY LOOKWe are nearly at the end of the #Print4AWeek challenge sponsored by <b><span style="color: #cc0000;">My Asho Market</span></b>...how sad!! So to recap, the challenge was to show how print can be effective and appropriate even for the strictest and most conservative of office environment.<br />
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So for 5 days, I incorporated an element of print into my style and these pieces were sponsored by renowned online boutique <b><span style="color: #cc0000;">My Asho</span></b>. The <span style="color: #cc0000;"><b>Market</b></span> section of <span style="color: #cc0000;"><b>My Asho</b></span> is where you can easily purchase affordable premium African brands.<br />
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Okay so on Thursday, this is what I wore...<br />
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Tunic dress by Kiki Clothing sold at My Asho Market<br />
Suit blazer by Topshop<br />
Red shoes by Dorothy Perkins<br />
Accessories from Zara<br />
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In pictures here it is...<br />
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Did you know it was absolutely freezing that day?! I had a keep it all together for the camera but inside I was shaking like a wet dog lol!!<br />
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See you tomorrow!<br />
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Shop shop shop here: <a href="http://market.myasho.com/">http://market.myasho.com/</a><br />
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Many thanks to my photographer and great friend Valeria Arseni, she was so fab giving up her lunch time to take pics of me around the City of London. We had fun though :)<br />
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Follow me on Twitter: @Brownschuga<br />
Follow My Asho: @My_Asho<br />
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Fahschyonysta!Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-73906399420003694022013-11-20T19:55:00.001+00:002013-11-20T19:55:37.204+00:00PRINT FOR A WEEK SPONSORED BY MY ASHO MARKET - WEDNESDAY LOOKSo here goes the midweek look with my print sponsored by <b><span style="color: #cc0000;">My Asho Market</span></b>...what was I wearing?<br />
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Metropolis Peplum Top by Bestow Elan<br />
Black Fitted Jeans<br />
Pink shoes by New Look<br />
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In pictures, here goes...<br />
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Oh yes, time to strut down the City catwalk lol!! It was a fab shape shaping top I must say!! I loved wearing it ;)<br />
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You too can shop affordable African brands by clicking here: <a href="http://market.myasho.com/">http://market.myasho.com/</a><br />
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Follow me on Twitter: @Brownschuga<br />
Follow My Asho on Twitter: @My_Asho<br />
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Many thanks to my wonderful photographer Valeria Arseni. See you tomorrow!!<br />
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Fahschyonysta!Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-58927116993111754622013-11-19T20:42:00.000+00:002013-11-19T20:42:51.221+00:00PRINT FOR A WEEK SPONSORED BY MY ASHO MARKET - TUESDAY LOOKThis was the ultimate challenge for me because I love fashion and certainly dressing up too. Look good to feel good they say, oh yesss I agree! So for one working week, renowned online boutique <span style="color: #cc0000;"><b>My Asho</b></span> were prepared to loan me some items from their affordable closet (Market) to wear to work.<div>
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The idea of the challenge was to show that print can be effective even in the most conservative of environments. So I picked up a bag of items decided what I was going to wear what day and I was ready to go!</div>
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Yesterday I presented my Monday look which consisted of an embroidered print peplum top by Nigerian design brand <b><span style="color: #cc0000;">Toju Foyeh</span></b>. I paired that with a black Dorothy Perkins knee length skirt and cream shoes which are my fav at the moment ;)</div>
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Today, my Tuesday look was made of...</div>
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Print wrap skirt by YouMeWe</div>
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White shirt by Gap</div>
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Paired with monochrome shoes...images below...who wants a ride or die chica?!</div>
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There goes the Tuesday look with my print sponsored by <b><span style="color: #cc0000;">My Asho Market</span></b>.</div>
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Shop My Asho here: <a href="http://market.myasho.com/">http://market.myasho.com/</a></div>
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Follow me on Twitter: @Brownschuga</div>
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Follow My Asho: @My_Asho</div>
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Many thanks to my photographer Valeria Arseni!! See you tomorrow!</div>
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Fahschyonysta!</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com1tag:blogger.com,1999:blog-7758026472712109816.post-34461478784441723672013-11-18T20:26:00.002+00:002013-11-18T20:29:05.909+00:00PRINT FOR A WEEK SPONSORED BY MY ASHO MARKET - MONDAY LOOK<span style="text-align: justify;">So for 5 days all through last week, my work wardrobe was sponsored by online boutique </span><b style="text-align: justify;"><span style="color: #cc0000;">My Asho</span></b><span style="text-align: justify;">. The challenge was to show how wearable prints can be for an office environment and so for 5 days in my strict London Insurance City girl life where life is rather conservative, I blended and incorporated items from <b><span style="color: #cc0000;">My Asho Market</span></b> into my daily style.</span><br />
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<span style="text-align: justify;">At <b><span style="color: #cc0000;">My Asho Market</span></b>, you can shop affordable branded items from renowned and emerging African fashion designers.</span><br />
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<span style="text-align: justify;">Would you like to see what I wore on Monday? See below:-</span><br />
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<span style="text-align: justify;">Embroidered Print Peplum Top: Toju Foyeh at My Asho Market</span><br />
<span style="text-align: justify;">Skirt: Dorothy Perkins</span><br />
<span style="text-align: justify;">Ring: New Look</span><br />
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Paired with Cream Shoes.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFhhCN9gtgAdYRP5YRswbQvZX_5s8ej5lEB9SUOeWHwubUGSbSRerL_9aIDY0LsYq24xQ3eU6YD2BrT-Foen1hOsyEKB4agqBBOk3TWGFDpAtVhm8t4D7wkKhzOz0cIzEjry5VtK_6YbJ2/s1600/2013-11-11+15.10.11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFhhCN9gtgAdYRP5YRswbQvZX_5s8ej5lEB9SUOeWHwubUGSbSRerL_9aIDY0LsYq24xQ3eU6YD2BrT-Foen1hOsyEKB4agqBBOk3TWGFDpAtVhm8t4D7wkKhzOz0cIzEjry5VtK_6YbJ2/s640/2013-11-11+15.10.11.png" width="346" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy6d2atRrwqm3Ok02S-2BiqnRVF9WxeBSRl1VC7JVwbeMbHxhGxcb0N0cxOXHimMW6bObY3g2KqcQhAAIaELQ2IxNjttAnYWLXnyHytUwSOST6or8GzWxKnFcPrzeg8UNNR0HeGgQpMktG/s1600/2013-11-11+15.15.11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy6d2atRrwqm3Ok02S-2BiqnRVF9WxeBSRl1VC7JVwbeMbHxhGxcb0N0cxOXHimMW6bObY3g2KqcQhAAIaELQ2IxNjttAnYWLXnyHytUwSOST6or8GzWxKnFcPrzeg8UNNR0HeGgQpMktG/s640/2013-11-11+15.15.11.png" width="360" /></a></div>
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So there goes my easy peasy Monday look with the print courtesy of <span style="color: #cc0000;"><b>My Asho Market</b></span>.</div>
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Shop My Asho here: <a href="http://market.myasho.com/">http://market.myasho.com/</a></div>
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Follow me on Twitter: @Brownschuga</div>
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Follow My Asho: @My_Asho</div>
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Many thanks to my photographer Valeria Arseni!! See you tomorrow!</div>
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Fahschyonysta!</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-62496275386916800942013-11-17T23:13:00.001+00:002013-11-17T23:13:23.981+00:00PRINT FOR A WEEK...SPONSORED BY MY ASHO - SNEEK PREVIEW<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsO0MIxhiYXEY7P_rNZvzSqKZfDfrYgv99VMzwKAOLxn86dLwLRB3FCCuUMo5qaPCmCv6H42p865kCN78ZRxo2YwMLbk_Mvrq747ptRsWL69mCAevCuLBA9uyYzcpDj4jCeLfrD5_MWl0s/s1600/me2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsO0MIxhiYXEY7P_rNZvzSqKZfDfrYgv99VMzwKAOLxn86dLwLRB3FCCuUMo5qaPCmCv6H42p865kCN78ZRxo2YwMLbk_Mvrq747ptRsWL69mCAevCuLBA9uyYzcpDj4jCeLfrD5_MWl0s/s640/me2.png" width="371" /></a></div>
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My #Print4AWeek challenge sponsored by renowned online boutique <b>My Asho Market</b> kicks off on the blog tomorrow evening as I will post daily images of what I was wearing for work all through last week. You can read up more about what I had to say on the My Asho blog <a href="http://market.myasho.com/blog/printforaweek/">here</a>.</div>
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As a little teaser, here is a sneak preview just for you...</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiToEqviBhIVzRVhQEEPzvzu2S4vSAw58Umhlys5e_UidLQpapYfK2X4P2IImTncpnStk_3-EOLbSQZnk0pMh0cVPg6YREZXqmqZoHhyAlfwUQew-b3QerGAQ_4mBTwUFi1P-NesGuC3dFI/s1600/2013-11-17+23.03.13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiToEqviBhIVzRVhQEEPzvzu2S4vSAw58Umhlys5e_UidLQpapYfK2X4P2IImTncpnStk_3-EOLbSQZnk0pMh0cVPg6YREZXqmqZoHhyAlfwUQew-b3QerGAQ_4mBTwUFi1P-NesGuC3dFI/s640/2013-11-17+23.03.13.png" width="388" /></a></div>
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Rendez-vous here tomorrow evening for my Monday to Friday print loving on the #Print4AWeek challenge sponsored by My Asho Market www.myasho.com</div>
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Follow me on Twitter: @Brownschuga</div>
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Follow My Asho: @My_Asho</div>
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Fahschyonysta!</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-27597194770867092752013-11-10T20:36:00.000+00:002013-11-11T10:45:49.605+00:00#PRINT4AWEEK CHALLENGE SPONSORED BY MY ASHO MARKET<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvCgfsZOaC0_YmKBKSE1hhi3GtipLPD8ZPEMGpF0c9BKTS1T5kl47bsNPPNCYPNtZeLUnd7W5CyQx54HXXSuaujD42aV590oFvN-jaedDFXMGp0zaEuMDNO5_iHXtGOjOE-2KcSZ0NBGz3/s1600/logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvCgfsZOaC0_YmKBKSE1hhi3GtipLPD8ZPEMGpF0c9BKTS1T5kl47bsNPPNCYPNtZeLUnd7W5CyQx54HXXSuaujD42aV590oFvN-jaedDFXMGp0zaEuMDNO5_iHXtGOjOE-2KcSZ0NBGz3/s1600/logo.png" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYVLHtek7HcQ-ixhMbCD2uH4tJAhvngLlXzVyuhgMWxZLwBWBeDMGnV9ls33I-gGxcIy_0wn29kZwaLlcmhURutqlWhHN_jmKw9b5SPDWZKohQ5hS0pRjEY1Qnjfiu-YH9Ru8nGbKK7JVz/s1600/logo2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYVLHtek7HcQ-ixhMbCD2uH4tJAhvngLlXzVyuhgMWxZLwBWBeDMGnV9ls33I-gGxcIy_0wn29kZwaLlcmhURutqlWhHN_jmKw9b5SPDWZKohQ5hS0pRjEY1Qnjfiu-YH9Ru8nGbKK7JVz/s1600/logo2.png" /></a></div>
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For a whole 5 working days starting tomorrow, my work wardrobe will be sponsored by online boutique <b>My Asho</b>. The challenge is to show how wearable prints can be for an office environment so for 5 days in my strict London Insurance City girl life where life is rather conservative, I will blend and incorporate items from My Asho Market into my style.</div>
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<b>My Asho</b> was launched in 2008 based from London and is one of the very first online boutiques to serve the African fashion revolution. Following customer feedback and growing demand, <b>My Asho</b> now offer a bigger
and better service from not 1 but 2 sites! Check out <b>myasho.com</b> for high end
pieces, and <b>myashomarket.com</b> for fun and affordable quality pieces.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKm2Q7ie3laJj6x_XUxcxifF0pDOhWG0Mhqq09YPzYvFJnZcA72NKYWJ6DX2Rm-0IvRDEUfQ9soG0wa-M95pjXvwHvw-0V1E2v0DcVtSHtoyar8e8JLGd0lz7kMG6A-VgCkofu096qSYfp/s1600/Homepage6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKm2Q7ie3laJj6x_XUxcxifF0pDOhWG0Mhqq09YPzYvFJnZcA72NKYWJ6DX2Rm-0IvRDEUfQ9soG0wa-M95pjXvwHvw-0V1E2v0DcVtSHtoyar8e8JLGd0lz7kMG6A-VgCkofu096qSYfp/s400/Homepage6.jpg" width="400" /> </a></div>
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On my wardrobe menu are pieces from designing brands which includes Mina Evans, YouMeWe, Toju Foyeh, Christie Brown etc. Below is a sneak peek into my week's #Print4AWeek #MyAshoMarket challenge.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxKaMy-23PhL7UPAimQr7GFVJSnPpLZnL9ArFP0QDIa9oSdvSahNiRVWH7e1_3fvnZvraY8YN6Nl3e3hOG5XeAbRzFKaEF7VN0nKZO2Q3ChOCyLE0nPVrrLASA7s7NRJx6hoYNeYGzManA/s1600/20131109_131045.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxKaMy-23PhL7UPAimQr7GFVJSnPpLZnL9ArFP0QDIa9oSdvSahNiRVWH7e1_3fvnZvraY8YN6Nl3e3hOG5XeAbRzFKaEF7VN0nKZO2Q3ChOCyLE0nPVrrLASA7s7NRJx6hoYNeYGzManA/s400/20131109_131045.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTwgjn4Of78fDDF3HOH2brBohA7UzX035UUFMAvxJc2PJ4lSJZ92n0XG9qThg4pvVFr_ra-Y4NHzXO-Z_ebQjmYq2X_eXwP7f0hIg_2avu3mEfdprLIebPnV_paQdi79Y88_u1TZsVCv0x/s1600/20131109_130856.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTwgjn4Of78fDDF3HOH2brBohA7UzX035UUFMAvxJc2PJ4lSJZ92n0XG9qThg4pvVFr_ra-Y4NHzXO-Z_ebQjmYq2X_eXwP7f0hIg_2avu3mEfdprLIebPnV_paQdi79Y88_u1TZsVCv0x/s400/20131109_130856.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCc-C85ocgoknshHmjYY9K9YMU6EIxMlhfQ3TqKvoj5-FkRaF3qkEdOfyZBPDwfZQO0EP_pq8LlWnU4MKf_WuV5pXbmPFNsQN_NFmcCamvgFZsnxSFagA6GTLinPwmpH-9mQD9ni_oOH6q/s1600/20131109_130548.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCc-C85ocgoknshHmjYY9K9YMU6EIxMlhfQ3TqKvoj5-FkRaF3qkEdOfyZBPDwfZQO0EP_pq8LlWnU4MKf_WuV5pXbmPFNsQN_NFmcCamvgFZsnxSFagA6GTLinPwmpH-9mQD9ni_oOH6q/s400/20131109_130548.jpg" width="300" /></a></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY4dNNSG5z-CrPwNTRKfetfnDa1tlwo6SKMwS5W7duZ0RjPvOuLio6fRL5zPPE82xqgklKBMLZ7uOofTXHarlizO7uPjNxV3-XDBrxz5xxnIIp-3wJj7ommivSQJXXt40yx9VremkkMDK2/s1600/IMG_20131110_062030.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY4dNNSG5z-CrPwNTRKfetfnDa1tlwo6SKMwS5W7duZ0RjPvOuLio6fRL5zPPE82xqgklKBMLZ7uOofTXHarlizO7uPjNxV3-XDBrxz5xxnIIp-3wJj7ommivSQJXXt40yx9VremkkMDK2/s400/IMG_20131110_062030.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The prints, the shoes, the bags, the accessories for the week!!</td></tr>
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Rendez-vous here from the evening of Monday 18th as I will be blogging everyday to reveal to you all what my style of the day for the office was.</div>
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Many thanks to Dolapo and Dolapo at <b>My Asho</b> for approaching me and accepting to sponsor my wardrobe for a week. Remember, it's going to be printastic week as I do the #Print4AWeek challenge!!</div>
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Follow me on Twitter: @Brownschuga</div>
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Follow the My Asho team: @My_Asho</div>
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Fahschyonysta!!</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-16873711535635508472013-10-31T23:54:00.004+00:002013-10-31T23:56:45.634+00:00FABRYAN LONDON ENCHANTED GARDEN PRESS DAYHello dear Fah-schyonystas and fellow readers of my blog! How have you been? It has been a while since I blogged on here but trust me, I have been soooo busy doing so much and wished I could write here more often.<br />
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Aside from working full time, I also now run my PR/Marketing/Branding and fashion rental agency called <b>MODEMAISON PR</b> based in Douala Cameroon. The agency works with emerging African brands within the entertainment industry including music, fashion, beauty, lifestyle, film. Our clients now include Accra based <b>Mina Evans</b>, London based <b>Liiber London</b>, a UK based charity called <b>Path to Possibilities</b> as well as the number one trending hip hop artist in Cameroon at present - <b>Stanley Enow</b>. We have also worked with Paris based brands <b>Adama Paris</b> and <b>My Miry</b> footwear. The agency is growing slowy and as such, I am busy doing CEO things ;)<br />
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So today, I attended a press day for luxury womenswear brand <b>Fabryan London</b> based at the Blow PR agency in West End. The brand was unveiling their SS14 "<b>Enchanted Garden</b>" collection which features high quality tailoring and rich luxurious fabrics...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEKtrmqkyRJFqk0RtcP3vqLGloFnUhbUPb0va3nW1W3eRTFflrS7m3QZV89UHj1gOqQgxj5A82O2Ve70vgkXQCl_oNIWQ8VOR57O-MpMkeDvr_CdkiOjWy5AdpLe__lQA9_kEoOQfkNAZH/s1600/20131031_180745.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEKtrmqkyRJFqk0RtcP3vqLGloFnUhbUPb0va3nW1W3eRTFflrS7m3QZV89UHj1gOqQgxj5A82O2Ve70vgkXQCl_oNIWQ8VOR57O-MpMkeDvr_CdkiOjWy5AdpLe__lQA9_kEoOQfkNAZH/s400/20131031_180745.jpg" width="300" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNLGkW0JhmNnB46EHWnFm3XYwUv_ZBgsE3iF9tWgGJ3cxO_Z8IlRwhsvEnAFGvUC0ci3DVb2v24Mfa9NTG9Ss0EM6vKVMf-cNVYkRKJrrteNBpLxQyHnmpOOC-GVnuBz3IHjQjdebwySdl/s1600/20131031_180607.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNLGkW0JhmNnB46EHWnFm3XYwUv_ZBgsE3iF9tWgGJ3cxO_Z8IlRwhsvEnAFGvUC0ci3DVb2v24Mfa9NTG9Ss0EM6vKVMf-cNVYkRKJrrteNBpLxQyHnmpOOC-GVnuBz3IHjQjdebwySdl/s400/20131031_180607.jpg" width="300" /> </a></div>
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Read more about the press day here: <a href="http://modemaisonpr.wordpress.com/2013/10/31/pr-girl-diaries-fabryan-london-ss14-collection-press-day/">http://modemaisonpr.wordpress.com/2013/10/31/pr-girl-diaries-fabryan-london-ss14-collection-press-day/</a></div>
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Follow me on Twitter: @Brownschuga</div>
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Follow my PR agency: @ModeMaisonPR</div>
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Like us on Facebook: <a href="http://www.facebook.com/ModeMaisonPR">www.facebook.com/ModeMaisonPR</a></div>
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Do not hesitate to contact me should you wish to discuss your PR/Marketing or Branding needs.</div>
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Fah-schyonysta</div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-69233489860525855832013-01-13T22:37:00.000+00:002013-01-13T22:38:07.682+00:00SEVEN STYLISH SISTAZ FEATURE ON PASSIONISTAHUB.COMHello people!!! Hope the New Year is going great so far. Did you guys make any resolutions? Are you keeping them at all??<br />
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Well, as for me, I don't make resolutions because I never keep them and as such I do not see the need. However, I do know what I want to do in particular this year and it is to do with fashion!!<br />
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Check out the below link and see if you can spot me as well as what I intend to feature in my wardrobe and style this 2013!! Many thanks to the wonderful editor at PassionistaHub.com for including me on the list of seven stylish sisters!<br />
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Read it here ---><br />
<a href="http://passionistahub.com/2013/01/style-focus-seven-stylish-sistaz-speak-on-2013-i/">http://passionistahub.com/2013/01/style-focus-seven-stylish-sistaz-speak-on-2013-i/</a><br />
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Fashionaby yours<br />
FahschyonystaFah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com5tag:blogger.com,1999:blog-7758026472712109816.post-81795658185232786452012-12-23T17:30:00.001+00:002013-01-13T22:37:24.896+00:00NDANI COMES TO LONDON<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Hello dear readers, it's been a while. I hope your preparations for the party season is coming on fashionably well.</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Today I will be writing about my trip and review <span style="font-size: small;">of</span> the much talked about <b><span style="color: orange;">Ndani</span></b> pop up shop here in London's most significant shopping venue.</span></span><br />
<br />
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</xml><![endif]--><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">Sandwiched between luxury brands Joseph and
Roland Mouret on the second floor of world renowned shopping mecca <span style="color: orange;"><b>Selfridges</b></span>,
is the pop up space termed Ndani.</span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">Ndani; the Nigerian Fashion Project orchestrated
by <span style="color: orange;"><b>Omoyemi Akerele</b></span> and her Style House Files team with the backing of GT Bank; presents
key handpicked Spring Summer 2013 pieces from well established as well as
emerging Nigerian designers from the Young Talent showcase at this year’s MTN
Lagos Design Fashion Week in Lagos, Nigeria.</span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">Those selected included Jewel by Lisa, Lanre
Da Silva, Odio Mimonet, House of Silk, Ituen Basi, Eki Orleans etc.</span></span></span><br />
<br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="line-height: 115%;">The news of this collaboration has rippled
far and wide and especially for those interested in the development of the African
fashion industry, this has definitely been a step up. Giving some of our main
designers a recognition and acceptance as major contributors in world fashion.</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">The pop up space stands out with its
explosive colours, Ankara fabrics fused with silk from Eki and Jewel by Lisa
and lace from Lanre da Silva. LDA’s pieces stands out completely with her
intricately and elaborately designed dresses and tops. One could easily see the
amount of work which the designer and her team ha<span style="font-size: small;">d</span> fed through each piece on show. House of
Silk had bright coloured pieces on the mannequins which created an excellent
focal point both for the pop up and the brand.</span></span><span style="line-height: 115%;"> </span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">The key criticism for the pop up so far has
been the pricing strategy. It is true that the established designers on here
are at the very top of their profession and on the wider scale can even be
compared to the Guccis and Pradas of the mainstream world. Also, being on the
women’s wear floor surrounded by major brands including Chloe, Isabel
Marant, Pucci, Tom Ford, Missoni, Erdem, Christopher Kane, it is only fair for
them to play in the big boy’s league too which includes high pricing!</span></span></span></div>
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</div>
<span style="font-size: small;"><span style="font-size: small;">
</span></span><br />
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<span style="font-size: small;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">At Roland Mouret, there were beautifully
distinctive cut dresses that were from 650 pounds and above. At Erdem, their
beautiful floral dresses were from 700 to 3000 pounds and at Christopher Kane,
their gorgeous floral dresses were from 725 pounds and upwards. <span style="font-size: small;">I</span> w<span style="font-size: small;">as</span> able to
find a 95 pound wo<span style="font-size: small;">ol</span>ly hat at Joseph however their eccentric blue coat which
seemed like the most expensive item on the floor was at 2000 pounds<span style="font-size: small;">!</span></span></span></span></span></div>
<span style="font-size: small;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">In the big boy’s league, high pricing usually
goes with quality and distinctive craftsmanship as well as brand reputation. In
this respect, we could easily see why LDA’s pricing was high. For some of the
other brands on show at Ndani, there was some compromise on quality and
finishing and even fabric choice.</span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">All said and done with the pricing matter, it
is clear that the target market here is not the average African brand wearer
like most of us as the pieces there were from the mid thousand pounds and above. That is a monthly salary for some fashionistas around London!</span></span></span></div>
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</span>
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<div class="MsoNormal" style="text-align: justify;">
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7KdY8D456eTh9gWdXfVMOF2abg2_Ihh_fwRZNUwNIv87zjNXOq60jveglxles6dJMvInTuATniaeXsSIt6nhCHfaFFyhi8a7q4fbTq6dCkWJXmuNUjNfpRPi5CRE9PvymRuyC67eYZpVh/s1600/IMG-20121215-00327.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7KdY8D456eTh9gWdXfVMOF2abg2_Ihh_fwRZNUwNIv87zjNXOq60jveglxles6dJMvInTuATniaeXsSIt6nhCHfaFFyhi8a7q4fbTq6dCkWJXmuNUjNfpRPi5CRE9PvymRuyC67eYZpVh/s320/IMG-20121215-00327.jpg" width="320" /></a></span></div>
<span style="font-size: small;">
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3VA2JG5Y69MJrPe5qg44k_2uaNxWkqmMQGezPNwWPcUs5uNKXF721kqMjrUWk0Z25i0uq8goyEOpEv2Wvb_eMA8-QCat_mG83zONtYuPpisY1obMzG0MA3UzTNTioFD8BcF4M6CzrEJpI/s1600/IMG-20121215-00324.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3VA2JG5Y69MJrPe5qg44k_2uaNxWkqmMQGezPNwWPcUs5uNKXF721kqMjrUWk0Z25i0uq8goyEOpEv2Wvb_eMA8-QCat_mG83zONtYuPpisY1obMzG0MA3UzTNTioFD8BcF4M6CzrEJpI/s320/IMG-20121215-00324.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">House of Silk</span></td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9OGzzfBGcSjbSmmw9LFdskkimUx26e30GKGu6gFFKcE9UEXVRix_SMC3f__0mn6gxD9uBmys0mOLSef4t7uKWLS-mGEo9FJ5UCqJr1dNIt17NguiIPUO6b2IcXFHl6pjKRbCuWPkMaVyc/s1600/IMG-20121215-00325.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9OGzzfBGcSjbSmmw9LFdskkimUx26e30GKGu6gFFKcE9UEXVRix_SMC3f__0mn6gxD9uBmys0mOLSef4t7uKWLS-mGEo9FJ5UCqJr1dNIt17NguiIPUO6b2IcXFHl6pjKRbCuWPkMaVyc/s320/IMG-20121215-00325.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Odio Mimonet</span></span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqxImR4ZjBvw0JX0gnuspAsPHCo-ZfwOnX5ArwzJhDBRZQNd4erYv8Uh32uG2Iq4SUiTD8gqUznWWw9KvVn0wCoffruwi-0OVx1mjCQT8GsSaMsSJMko0WNjg4J9-daAlefay5V8KSF1iV/s1600/IMG-20121215-00323.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqxImR4ZjBvw0JX0gnuspAsPHCo-ZfwOnX5ArwzJhDBRZQNd4erYv8Uh32uG2Iq4SUiTD8gqUznWWw9KvVn0wCoffruwi-0OVx1mjCQT8GsSaMsSJMko0WNjg4J9-daAlefay5V8KSF1iV/s320/IMG-20121215-00323.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">I loved this dress from Odio Mimonet</span></span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTpvb2M4G8SseFU3aRkusDpzhYLhyphenhyphenz1Cbat9odeZrEhkMgbkrYGe8FwVxJfxp7nbF03R5segRvlYfS69eSVyjoENO77VVg6xjXKTptQo7_BF6s2u6eA91kt8DkgfT4KnGEOHOm_v1qYgjy/s1600/IMG-20121215-00328.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTpvb2M4G8SseFU3aRkusDpzhYLhyphenhyphenz1Cbat9odeZrEhkMgbkrYGe8FwVxJfxp7nbF03R5segRvlYfS69eSVyjoENO77VVg6xjXKTptQo7_BF6s2u6eA91kt8DkgfT4KnGEOHOm_v1qYgjy/s320/IMG-20121215-00328.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Lanre Da Silva</span></span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDRIqDQ0w_rtZHu_YqrJQ5cN5WdNrrQ3AJ0cLYFDafSf5zEfqQEV-vF-VKLQrcdcMuhT0YNyPTzMz4mfpSoUSjVqrY0B9XupdxeuQY_b6yjwJ6B4eyaKzqr5r4fBLZICI5SVNYWOe6B1jE/s1600/IMG-20121215-00331.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDRIqDQ0w_rtZHu_YqrJQ5cN5WdNrrQ3AJ0cLYFDafSf5zEfqQEV-vF-VKLQrcdcMuhT0YNyPTzMz4mfpSoUSjVqrY0B9XupdxeuQY_b6yjwJ6B4eyaKzqr5r4fBLZICI5SVNYWOe6B1jE/s320/IMG-20121215-00331.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Eki Orleans</span></span></td></tr>
</tbody></table>
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</span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcdd-cng2KCtzDUWgjOFd8NXjG8W08HEiv-sO-JhMGTaKmdSDl8Uy2_UMJ8x0guB1-PDgx04cJICD1BE9Z7DXvXJsa5hWJSvUBtQXqARCYZl2QnqdzNygbdSBojlkY4o81Vfbgg76XE4PI/s1600/IMG-20121215-00330.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcdd-cng2KCtzDUWgjOFd8NXjG8W08HEiv-sO-JhMGTaKmdSDl8Uy2_UMJ8x0guB1-PDgx04cJICD1BE9Z7DXvXJsa5hWJSvUBtQXqARCYZl2QnqdzNygbdSBojlkY4o81Vfbgg76XE4PI/s320/IMG-20121215-00330.jpg" width="320" /></a></span></div>
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<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEherMD-rykbrmOQ4XruuvECvsKg6nG40sb4LlD1mrP7fuoXY_yBRKYbW592BJL2Y5tX5OQtieIqJnorLTmJo8OKft42S5SYmNlyxH2lcV2EWcKjU2HuZcKiAZhfSfvDOtGiQtgMN53jv2lZ/s1600/IMG-20121215-00322.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEherMD-rykbrmOQ4XruuvECvsKg6nG40sb4LlD1mrP7fuoXY_yBRKYbW592BJL2Y5tX5OQtieIqJnorLTmJo8OKft42S5SYmNlyxH2lcV2EWcKjU2HuZcKiAZhfSfvDOtGiQtgMN53jv2lZ/s320/IMG-20121215-00322.jpg" width="320" /> </a></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdZSGsn0TJD9w1siDaU8yymuqEETqPxF2lweBzqJwwtQchJyJnV8Io3SYwpA7kI-p_Z0yYHuxdAie9ob1mRmtWImTdNbjIpH0kBwxJlybuI6-xSTezYcWpRSNzzfU_p-hfOBTkoq7SF262/s1600/IMG-20121215-00319.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdZSGsn0TJD9w1siDaU8yymuqEETqPxF2lweBzqJwwtQchJyJnV8Io3SYwpA7kI-p_Z0yYHuxdAie9ob1mRmtWImTdNbjIpH0kBwxJlybuI6-xSTezYcWpRSNzzfU_p-hfOBTkoq7SF262/s320/IMG-20121215-00319.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Coat at Joseph</span></span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmfKrmciJduxvra_qbYWwwKfTCDUVEhVVyJFB-9bmg5FPOjaYn4HLhXY7xu3OuC8KV9gJJFqnXhZ1o26QCER3G0jsdeBAGZxL-LJyE4P0aB5ZC9pxUZgrvyJLxIRlOZIL54PQk2iumWyE4/s1600/IMG-20121215-00320.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmfKrmciJduxvra_qbYWwwKfTCDUVEhVVyJFB-9bmg5FPOjaYn4HLhXY7xu3OuC8KV9gJJFqnXhZ1o26QCER3G0jsdeBAGZxL-LJyE4P0aB5ZC9pxUZgrvyJLxIRlOZIL54PQk2iumWyE4/s320/IMG-20121215-00320.jpg" width="236" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">The Cost</span></span></td></tr>
</tbody></table>
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<div class="separator" style="clear: both; text-align: center;">
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<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNNmYvTr7UhISBrpo1g6NicnmQncIJ0QQXY6UG86ozobUL6mJUi8zfRsoodT6hxApmWRu2vkaLd9NhRa_ahymmNIkVEOrYXSnrrkuM5RPf9zizPQgyPdlg1xNJpw19Rhs_J6-XQZMNsYZS/s1600/IMG-20121215-00332.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNNmYvTr7UhISBrpo1g6NicnmQncIJ0QQXY6UG86ozobUL6mJUi8zfRsoodT6hxApmWRu2vkaLd9NhRa_ahymmNIkVEOrYXSnrrkuM5RPf9zizPQgyPdlg1xNJpw19Rhs_J6-XQZMNsYZS/s320/IMG-20121215-00332.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif; font-size: small;">Roland Mouret</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj06wV0EmnAlxDez1QMz2qeM8tRimbHefdfYPYNDExdX3oXJLqKh36uQzWdlWHUX1auGytBzzwaijLukIyy1Jzepis6Ar8E0Kg3Q5fgVTkkzkUB0Rzp2bbR9d1zK7SYcWlV78nKPCxppKJF/s320/IMG-20121215-00333.jpg" style="margin-left: auto; margin-right: auto;" width="320" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif; font-size: small;">More Roland Mouret</span></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw73vn5gJy58ZZhKHvRPHXVN8CzbSLoLVX5z0AAhmerP4fCjno3cxufPU1ZctALO66GZJcirAkMO8w2E7BXaWjBapyTqKFjZteYTY-b0LgPLPVuMpczjsf3inB7qyGhU0ut9l1akHRhQz4/s1600/IMG-20121215-00336.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw73vn5gJy58ZZhKHvRPHXVN8CzbSLoLVX5z0AAhmerP4fCjno3cxufPU1ZctALO66GZJcirAkMO8w2E7BXaWjBapyTqKFjZteYTY-b0LgPLPVuMpczjsf3inB7qyGhU0ut9l1akHRhQz4/s320/IMG-20121215-00336.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif; font-size: small;">Christopher Kane</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqRIZImYPqqmohEKl8K16MGIlKCuksqci6SwwTjcvubc4_Nufro1t5y4pu3y9wEFWGoW3yb8Dplo_jhB98waroDDu0YV5FYpL62f6H-JSLJJ2AjEi4Da13JcqDRHCa3qMtvqXCY8ACQAar/s1600/IMG-20121215-00337.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqRIZImYPqqmohEKl8K16MGIlKCuksqci6SwwTjcvubc4_Nufro1t5y4pu3y9wEFWGoW3yb8Dplo_jhB98waroDDu0YV5FYpL62f6H-JSLJJ2AjEi4Da13JcqDRHCa3qMtvqXCY8ACQAar/s320/IMG-20121215-00337.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif; font-size: small;">More Christopher Kane</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN6KDl8JDfjNGGVF_2-5hWy7Jo4ZtgI8GciqqEeMU2C_PEYZpkSp9_qS2xUBoZ5ALgG5viKosqPTYL6gpe6-P3S3RhnNgkuY88sIqjzcV78hKQsSfwY_EnvnEM-8woueoSrkeWdb6vsw1N/s1600/IMG-20121215-00338.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN6KDl8JDfjNGGVF_2-5hWy7Jo4ZtgI8GciqqEeMU2C_PEYZpkSp9_qS2xUBoZ5ALgG5viKosqPTYL6gpe6-P3S3RhnNgkuY88sIqjzcV78hKQsSfwY_EnvnEM-8woueoSrkeWdb6vsw1N/s320/IMG-20121215-00338.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif; font-size: small;">Erdem</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvN11gmzsP6rBYQeQXpgJqzvCP7PaaLTtGOA3aWV7rNu47MT9RHjl7EtBjuRbxZsRmgX_F0FZrFiPLfBfBZhLyPzCgrVi_KaP_vager1gVKujrWW4PLkvKVpl9_5RYz02wlu11d38KsHpY/s1600/IMG-20121215-00339.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvN11gmzsP6rBYQeQXpgJqzvCP7PaaLTtGOA3aWV7rNu47MT9RHjl7EtBjuRbxZsRmgX_F0FZrFiPLfBfBZhLyPzCgrVi_KaP_vager1gVKujrWW4PLkvKVpl9_5RYz02wlu11d38KsHpY/s320/IMG-20121215-00339.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif; font-size: small;">More Erdem</span></td></tr>
</tbody></table>
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</span><span style="font-size: small;"><div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="line-height: 115%;">Apologise for the picture quality. My Blackberry didn't seem to have done a great job!!</span>
<span id="goog_793202228"></span><span id="goog_793202229"></span><span id="goog_793202223"></span><span id="goog_793202224"></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">That's it folks! If you can, go check the project out.</span></span></div>
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<br /></div>
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Follow me on Twitter: @Brownschuga</span></span></div>
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Fahschyonysta
</span></span></div>
</span><span style="font-size: small;"></span>Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com1tag:blogger.com,1999:blog-7758026472712109816.post-37699166804316009212012-12-09T16:02:00.000+00:002012-12-09T16:05:57.753+00:00POP UP; IN AFRICAN FASHION<!--[if gte mso 9]><xml>
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<![endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Hello fabulous readers! It's been a while since I posted but don't fret, I am still around doing some research, writing and I'll certainly be posting. Just bear with moi ;-)</span><br />
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Today I will be looking at Pop Up Shops. Despite the constricting economy around the
world, one thing that is still on a major turnaround is the appetite of global
fashion lovers towards the upkeep of their image and their style.</span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">They say look good to feel good and this
saying is definitely so as despite a decrease in job numbers and the
availability of disposable income, many seem to still find a way to buy the
next new outfit or accessories.</span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The rise of Pop Up Shops; a phenomenon that
has taken over the 2000’s and is still on the rise, as a business option for
new retailers and a possibility for brands from Africa.</span></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">With soaring rental prices and many
businesses unfolding in the high street under the pressure of the shaky
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to bring their products to the public and therefore grow their businesses. </span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">In fashion, arts and the restaurant world,
the idea of a “Pop Up” space is fast becoming the new norm enabling the
availability of a certain genre of food or arts or fashion items to the masses.
Pop Up spaces are lasting anything from a day to even over 6 months as seen in
the collaboration a few years ago between the fashion brand Fondazione Prada
and Momo’s restaurateur owner in a restaurant project entitled “The Double
Club” in Islington.</span></div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKCsO7QMgy9N3gqKBRv3nrJMJrAFh3Nrfw0-ES5kuPkd379bVnvmE3ClnL-i5mnREY1jWwziADc4G9tRSU52yDqYF4SXh_qu2I_vkQnmpWbmFBjw92IbEaUleTe7d9gbB29BCkMyg8nEjM/s1600/pop+up.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKCsO7QMgy9N3gqKBRv3nrJMJrAFh3Nrfw0-ES5kuPkd379bVnvmE3ClnL-i5mnREY1jWwziADc4G9tRSU52yDqYF4SXh_qu2I_vkQnmpWbmFBjw92IbEaUleTe7d9gbB29BCkMyg8nEjM/s320/pop+up.jpg" width="320" /></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> In the fashion world, we have come to see exclusive
brands creating pop up spaces as a way of bringing their products to a
particular area, or as a way to introduce a collaboration project or a new item
on the market. Internationally renowned luxury brand Louis Vuitton opened up pop
up spaces in New York, Tokyo and Singapore to introduce their partnership with
Japanese artist Yayoi Kusama. Chanel also came to town when the major brand
opened its first stand alone British beauty store in the heart of Covent Garden
this year. The brand also created pop up stores in Saint Tropez and Cannes last
year ensuring they keep their VIP clientele pampered and replenished thus
maintaining their brand reputation.</span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">In the African fashion world, this trend is
fast becoming a gateway to where many brands within the industry can reach out
to their audience and market their products. Increasingly, many retailers and
business owners selling fashion pieces from designers within this industry or
emerging designers with no major investors are using this option to create
buzz, sell and grow their business.</span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBabMRnNHOnIwbuBHfzxcwiDtv5fjUxemfqREX9CYHeTsEerm_08tJ6hdijeDkvsxT79ZKPMwqh8EawU9shf2CrP05-O6nCAaya6gQ37MXDAe5QiEA66DloUkdHFHk0dNL6hMDal82HZhB/s1600/soboye-africa.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBabMRnNHOnIwbuBHfzxcwiDtv5fjUxemfqREX9CYHeTsEerm_08tJ6hdijeDkvsxT79ZKPMwqh8EawU9shf2CrP05-O6nCAaya6gQ37MXDAe5QiEA66DloUkdHFHk0dNL6hMDal82HZhB/s320/soboye-africa.jpg" width="320" /></a></div>
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few pop up shops that have recently taken place around the globe such as:-</span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Soboye: </span></b></div>
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: major-latin;">Based at Shoreditch, Soboye, the temporary shop
launched in July 26 and remained open throughout the London 2012 Olympic Games
until September 19, selling African-inspired fashion, jewellery, accessories
and more.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span><br />
<br />
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The shop was
turned into a visual feast of colour and textures with stunning jewellery
pieces from Anita Quansah London and some beautiful Perspex pieces from new
designer Adjoa Acquah of Joansu, fashion items from Nkwo, Chinakwe and Chichia
as well as footwear brands Dionne Gooding and Mo’Saique also made the list. </span>
<br />
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Incredible
art pieces and accessories from across Africa were showcased as well umbrellas
and accessories from, Ayo Binitie II and Babatunde, a brand based in Johannesburg.
Striking cushions from Eva Sonaike added some comfort to the event as well as
some furniture from blossoming new kid on the furniture scene; Yinka designs.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Items by
Soboye´s creative director, Samson Soboye, were also available. The Nigerian
designer, who opened his self-titled boutique in 2002, has also worked for The
Guardian and The Independent, among other publications, and taught at the
London College of Fashion.</span>
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCbJyMQvLAiTP5x3PGq_aoCx6qkd8L_XmZkcV6e2ltm-PcHukQPjiBWT1FapDnMfH1i1j2Z9PjM4XViMLVBZMT9mUAKxhRNnzboF3PqVixUoZmOlXGwXXHdwGDA7UD2o9iD3REjdUGgfy6/s1600/soboye+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCbJyMQvLAiTP5x3PGq_aoCx6qkd8L_XmZkcV6e2ltm-PcHukQPjiBWT1FapDnMfH1i1j2Z9PjM4XViMLVBZMT9mUAKxhRNnzboF3PqVixUoZmOlXGwXXHdwGDA7UD2o9iD3REjdUGgfy6/s320/soboye+2.jpg" width="315" /></a></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Merchants On
Long:</span></b>
<br />
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Merchants On Long, Cape Town’s most
enchanting concept store, popped up in London residing at like-minded luxury
showroom, The Shop At Bluebird on Kings Road from 2 May to 16 June of this year
bringing with it a selection of made in Africa fashion and lifestyle items hand
selected by Merchants On Long’s creative director Hanneli Rupert. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Brands on display included Patrick Mavros,
Suno, LemLem, Sawa and Lalesso. The Johannesburg born designer is no stranger
to London, having studied here and lived across Europe before returning to Cape
Town to establish the store and handbag line Okapi in 2010.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Through Okapi he met an incredible network of
designers within Africa striving to achieve a common goal of creating artisanal
and luxurious African merchandise. He couldn't however find a store
specialising in selling these products and therefore decided to open one
himself.</span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYPi_zNTz_rugnNSZm77tmhQ_eOir-lHwPhGJJ8bvUQ_6blTG-Pj8sHPSAReCU0wthQsWPp7FoOAhcCRHt_I1eL15kV4wxRD3WV6_iSp3_-8ght660zC0XCgXERDk7H1GSB4O9GPjVOO36/s1600/merchantsonlong.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYPi_zNTz_rugnNSZm77tmhQ_eOir-lHwPhGJJ8bvUQ_6blTG-Pj8sHPSAReCU0wthQsWPp7FoOAhcCRHt_I1eL15kV4wxRD3WV6_iSp3_-8ght660zC0XCgXERDk7H1GSB4O9GPjVOO36/s320/merchantsonlong.jpg" width="320" /></a></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">When asked why a pop up? Here’s Rupert’s
reason: “There is a growing interest in African luxury internationally and many
of our clientele are based in Europe. I don't have plans to franchise Merchants
On Long, as I want to stay true to it being a destination store. So the pop up
at Bluebird is a great way to juxtapose some of our top local brands, which
haven't been sold abroad before, with internationally successful labels. I want
to showcase exceptional African products to an internationally-minded consumer.”
(Courtesy of Arise)</span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy9k82ZkBy9IF-zbvLS9ywxn7vItnWjSLFH1PCkCrGr4kOIIU6EbOLAvNh4Wb78ihjKDlbYOLpEMFgLYyj2RbgC3lsnEgexHe2p_kqnvkBHR8J80T4Eic9nlMDN0aRchZZu80dV2fGj8PQ/s1600/Buki-Akib-Darkroom.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy9k82ZkBy9IF-zbvLS9ywxn7vItnWjSLFH1PCkCrGr4kOIIU6EbOLAvNh4Wb78ihjKDlbYOLpEMFgLYyj2RbgC3lsnEgexHe2p_kqnvkBHR8J80T4Eic9nlMDN0aRchZZu80dV2fGj8PQ/s320/Buki-Akib-Darkroom.jpg" width="271" /></a></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Buki Akib: </span></b>
<br />
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">This collaborative pop up project between
Buki Akib and Darkroom was to launch her “Wives” bag collection in London from 24th
May - 7th June 2012.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Buki Akib is a Nigerian-born knitwear
designer who graduated from Central Saint Martins and now splits her time
between London and Lagos. Her eclectic mix of textures, pattern and colour
captures a unique African style that has long been an obsession of Darkroom. </span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZSDYdEL1vdsjI-XBmRMCOi0QKvQ8FoEkjII7cjuWM87k-utyBnrpnKZ41MP9eO-ZbF6hBVpp_VgIU_8y8tmHeUyfoQxP5AWWNxpyx27q6Zit93cragL3aheJFdvGX9jxUxP5lNGa0Q-Fu/s1600/buki+2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZSDYdEL1vdsjI-XBmRMCOi0QKvQ8FoEkjII7cjuWM87k-utyBnrpnKZ41MP9eO-ZbF6hBVpp_VgIU_8y8tmHeUyfoQxP5AWWNxpyx27q6Zit93cragL3aheJFdvGX9jxUxP5lNGa0Q-Fu/s320/buki+2.jpg" width="265" /></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The “Wives” collection offers luxury women’s
bags inspired by the extravagant Fela Kuti and his twenty-seven wives. Using an
explosive palette and contrasting textures, the bags offer a celebration of
sensuality and individuality in honour of the lustrous world inside Fela’s
Shrine. Each bag captures the essence of each of his wives; from the delicate
Tola clutch comprising gold silk yarns and dusty lurex, to the bold graphic
patterns of the Funmilayo bag. The Sandra bag features long sensuous tasselled
fringing in sandy gold, whilst each piece is knitted with Buki’s signature use
of traditional Yoruba hand weaving of South Western Nigeria.</span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Darkroom were extremely excited to be working
with Buki and were particularly proud to support her use of Nigerian based
artisan weavers who hand-made the each of the wonderful bags. </span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Their window installation featured the bags,
alongside garments from her mind blowing “Fela” menswear collection.</span>
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizKNdrgStDrOAfAxfi3t5g4bYDIf0df8UddXH0vceADnz8NhCdJZrwRavItlS637_Nwcq-Treuehsf3qGGmZ_Zqruz37qPP_JSJEYqqQJj1mK4v5QrB3TEumr3TpMSxhHqXGe65xBnz6Gm/s1600/supafrik-2012-fall-DC-entertheblog2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizKNdrgStDrOAfAxfi3t5g4bYDIf0df8UddXH0vceADnz8NhCdJZrwRavItlS637_Nwcq-Treuehsf3qGGmZ_Zqruz37qPP_JSJEYqqQJj1mK4v5QrB3TEumr3TpMSxhHqXGe65xBnz6Gm/s320/supafrik-2012-fall-DC-entertheblog2.jpg" width="320" /></a></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">SuperAfrik sets up a physical pop-up
shop/gallery lasting anywhere from a week to a few months featuring the works
of some of the artists and brands featured on their blog. </span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The pop-up is a travelling caravan of some sort
rotating through different cities across Canada. The previous one took place in
the heart of Toronto’s fashion district from July 26 to August 4 of this year featuring
London based ethical label Chichia London as well as Parisian based AITF crew
whose range of T shirts promote a positive thinking towards the African
continent. </span></div>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">My Asho:</span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgduBXEASi2RhrWgdhLBmEK8ZSfYVOjaOxHQYk2wP_ukwkYe5GwxMAPsnOABBamWP8Usr5FfE8uOrva8qoJphncfhV0kckXsSz13tErN49fkSh7SSXhQ6wid7u7OARFrLvI4x5t2N5a9EEF/s1600/IMG-20111203-00664.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgduBXEASi2RhrWgdhLBmEK8ZSfYVOjaOxHQYk2wP_ukwkYe5GwxMAPsnOABBamWP8Usr5FfE8uOrva8qoJphncfhV0kckXsSz13tErN49fkSh7SSXhQ6wid7u7OARFrLvI4x5t2N5a9EEF/s320/IMG-20111203-00664.jpg" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">My Asho, an online retailer developed in 2008
to celebrate and promote the talent of designers from Africa based around the
world providing the best in authentic African inspired designs, has been for
the last 2 years popping up in London’s Notting Hill during the Christmas rush.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Knowing how much money is spent on the high
streets during this period; the retailer gives access to fashionistas the
possibility of checking through the racks and purchasing beautiful pieces from
renowned designers from Africa such as Jewel by Lisa, Christie Brown, Tiffany
Amber, Zebra etc.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The space is usually beautifully arranged to
give the shopper a unique and relaxing shopping experience.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">These pop up spaces within the African fashion
industry especially prove to be beneficiary for the business owners as well as
the brands involved giving them an opportunity to maximise outreach and improve
their marketing.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">With the lack of funding within the industry
at present, and a low number of brands that actually own a point of sale spot
such as Ohema Ohene in Brixton, Jewel by Lisa and Deola Sagoe in Lagos, Nigeria
or Christie Brown in Accra, it is clear that this option proves to be cost
effective for many.</span> </div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
As a business owner or a brand looking to
explore the pop up idea, here are a few tips!</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9fk7f-Q0lHCpQd1fMuz8wbgg9DQDY4lOfSbHdie0aOqte35MGfXgUwU39Nh4PuQn7cTyl_h9kJPPCQAH6kZ7L5WTYCbbjYuXrIo2FquiObDU5dgtFWKW6T-0_wNEglgL4biNELCCw-Q8p/s1600/Tips.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9fk7f-Q0lHCpQd1fMuz8wbgg9DQDY4lOfSbHdie0aOqte35MGfXgUwU39Nh4PuQn7cTyl_h9kJPPCQAH6kZ7L5WTYCbbjYuXrIo2FquiObDU5dgtFWKW6T-0_wNEglgL4biNELCCw-Q8p/s320/Tips.jpg" width="320" /></a></div>
<ul>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Choose a suitable location with great traffic
flow.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Make sure it has your target crowd.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Make use of blogs and social media to advertise
your pop up.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Make use of the space; a well thought out
interior can attract the crowd.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Price accordingly!</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Giveaways? If you have some, great!</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Be friendly!</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Keep a contact list of all those who come
into the store. This will be great for follow up.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Have your business card ready to hand out.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></li>
</ul>
<div class="MsoNoSpacing" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Until the next post! </span></div>
<div class="MsoNoSpacing" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Follow me on Twitter: @Brownschuga</span></div>
<div class="MsoNoSpacing" style="text-align: justify;">
<br /></div>
<div class="MsoNoSpacing" style="text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Fahschyonysta</span><br />
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">(online research) </span></div>
Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-90582711812911478432012-09-18T11:33:00.000+01:002012-09-19T12:56:03.200+01:00ONLINE BOUTIQUES: WHAT DOES YOUR WEBSITE SAY ABOUT YOU?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj64Pvl5utTGvPhsvLsyntnSPLIrCDi0MyhsFsnANZ4M_AX6fzRic4gKTQwn-poV9xTrJ5-l9J4QWV2Tz6dm-GkD1LR-wUAsEm6sXPFXFewTrxf0canI1gf7EAlCVVzHljVkk1nkcFfjl-2/s1600/wHAT.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hea="true" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj64Pvl5utTGvPhsvLsyntnSPLIrCDi0MyhsFsnANZ4M_AX6fzRic4gKTQwn-poV9xTrJ5-l9J4QWV2Tz6dm-GkD1LR-wUAsEm6sXPFXFewTrxf0canI1gf7EAlCVVzHljVkk1nkcFfjl-2/s320/wHAT.bmp" width="320" /></a></div>
Welcome to the edition of the “What does your website say about you” series. Today I will be looking at 3 online boutiques serving the African fashion market from the UK.<br />
<br />
In the last 2 years, there has been a rapid rise in the interest in fashion from Africa. With this interest comes a need for platforms where this customer need and want can be satisfied. These platforms not only serve as a means of promotion and marketing for the varied brands in the industry but also as a means of providing fashion enthusiasts and lovers with another variety for their fashionable wardrobes.<br />
<br />
Today, I will be looking at 3 UK based online stores that have all cropped up in different stages in the development of this fascination with the African fashion scene.<br />
<br />
These online stores are:-<br />
<br />
<strong>My Asho</strong> (derived from the Yoruba word “aso” meaning cloth and pronounced “ash-awe”) is an online fashion concept, developed in 2008 and launched in June 2009 by <strong>Dolapo Shobanjo</strong> to celebrate and promote the talent of African designers based throughout the world. They aspire to become a one-stop-shop for the best in authentic African inspired designs.<br />
<br />
<strong>Agnes & Lola</strong> is a London based online retailer of African fashion brands founded in August 2010 by <strong>Lola Adeshigbin</strong>. It showcases a kaleidoscope collection of designers from a multitude of influences. The company selects designers who contribute positively to the development of Africa through their practises or their community involvement.<br />
<br />
<strong>Styles Afrik</strong> is the newest online fashion store to be launched in London in 2012 by <strong>Stephanie Mensah</strong>. It is a hub for advertising both emerging and established African influenced brands. The site stocks men and women’s wear and accessories as well as children and home wares.<br />
<br />
I will be analysing these sites based on:-<br />
<br />
• Look – visual presentation of the website <br />
<br />
• Relevancy – how relevant/current is the information on the site<br />
<br />
• Usability – how easy is the website to use?<br />
<br />
• Diversity – how diverse are their available products<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtwssksboBmD-lObvc0HkB7BYIlwZGmZFUYoPf6wzU3hcgGp5FNd_O_aOlEM_MrSC2spQnY2EYrkBbxmjYplLE8aqz3ZYMFwpm0PdiGyRPxxDzSEI4z7Pdv9dQuxbVCxzMCNK0-n4snDwR/s1600/ASHO.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hea="true" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtwssksboBmD-lObvc0HkB7BYIlwZGmZFUYoPf6wzU3hcgGp5FNd_O_aOlEM_MrSC2spQnY2EYrkBbxmjYplLE8aqz3ZYMFwpm0PdiGyRPxxDzSEI4z7Pdv9dQuxbVCxzMCNK0-n4snDwR/s320/ASHO.bmp" width="320" /></a></div>
<strong>1. LOOK:</strong><br />
<br />
The My Asho website is a clean easy to navigate portal with visibly marked tabs. The images on the home screen are clear drawing attention to what brands / pieces are available and newly listed. The images of the pieces/products available on the site are also very clear and easy to view by the customer. Nevertheless, there should be a stricter regulation on the background lighting and quality of the images received from the brands.<br />
<br />
Visually, the current Agnes & Lola website is beautifully presented. The theme on the site is the relaxing holidays; with images of the 4 different map points of the continent as well as the sprawling beach. The site has been clearly designed to promote their current summer pieces. The tabs are also clearly marked making the website very easy to use.<br />
<br />
The Styles Afrik home screen is currently choked up with too many mish mashed images and information making it visually unpleasant to the eye. The platform would work better if the flickering images at the top of the screen were the main and only images of the home screen. The designer preview section, the video as well as the Agent Provocateur and Groupon advertisements should not be on the home screen.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwWScvmAI6S0MOzzWBhOctkDkxxWGRX9NROIz2mowYuOzRg9Xtxgk7IkMFrepSpWoIo7t69enh1ZBc3vN9_8033xLCao5WPMs0aK8-UeBpJn3CPoUGBOnjBaTEd_qzQqXVHX9uJviMwqv6/s1600/loLA.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hea="true" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwWScvmAI6S0MOzzWBhOctkDkxxWGRX9NROIz2mowYuOzRg9Xtxgk7IkMFrepSpWoIo7t69enh1ZBc3vN9_8033xLCao5WPMs0aK8-UeBpJn3CPoUGBOnjBaTEd_qzQqXVHX9uJviMwqv6/s320/loLA.bmp" width="320" /></a> 2. <strong>RELEVANCY:</strong><br />
<br />
Do the sites have what its customers could be looking for? Let’s imagine what these customers would be looking for; information about new arrivals, the brands being stocked, contact information, shipping and handling terms and conditions as well as information about the online site.<br />
<br />
<strong>What is presented?</strong><br />
<br />
At the My Asho site, the newly listed products are clearly marked on the bottom edge of their home screen. The clearly marked “Womens” “Home” “Market” tabs display available products in stock on the website with clearly marked prices. The contact information as well as the terms and about us info is available on the bottom edge of the screen. A short designer bio is available for each brand stocked on the A-Z Designers section under the “Home” tab.<br />
<br />
Agnes & Lola on the other hand has a more creative platform. The “Just in” “Clothing” “Accessories” tabs ensure the customer can search and view the products available and on sale with clearly marked prices. Pieces can also be searched by searching through the “Designers” tab. A must to check on the site is their “Playground” tab which is a beautiful marriage of fashion and culture. Selected pieces from their collection have been fused together with a selected destination from the 4 map points of the continent.<br />
<br />
Available products on the Styles Afrik site can be searched by the “Designers” “Men” “Women” “Homeware” tabs on the website. There is no bio information of the brands stocked however we are given an indication of their geographical location. The terms and condition as well as the about us information is on the bottom edge of the screen.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdz5joCLxikcvXdq9OTeHWGebUyiJPzaEtyVrAXjrrE7kjcH06dGE9NfyqZ9gnEsYfv_tCadPLNh7X2QxL57To9ddt8lbsvhTLiVIycjrMcTUeFyK6_YbOJKS9BLYVe7DUbZW72ubbCLZX/s1600/SAFRIK.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hea="true" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdz5joCLxikcvXdq9OTeHWGebUyiJPzaEtyVrAXjrrE7kjcH06dGE9NfyqZ9gnEsYfv_tCadPLNh7X2QxL57To9ddt8lbsvhTLiVIycjrMcTUeFyK6_YbOJKS9BLYVe7DUbZW72ubbCLZX/s320/SAFRIK.bmp" width="320" /></a></div>
<strong>3. USABILITY:</strong> <br />
<br />
Customers who shop online do so because of limits and constraints be it in time or available platform serving this need. We live in a fast paced world and time is of the essence. People do not have hours to spend searching for information so it is essential that on platforms such as a website, information is clearly and easily placed. For online boutiques, the images have to be clear and in a great resolution so all aspects of a product can be seen.<br />
<br />
All the 3 websites clearly present their customers with all the information they need. From the information about the online platform to their terms and condition to product availability. The product quality and visibility is much better in Agnes & Lola whilst on My Asho and Styles Afrik they could be better.<br />
<br />
<strong>4. DIVERSITY:</strong><br />
<br />
How diverse are the products on sale?<br />
<br />
For a newly launched website, the Styles Afrik platform presents its customers with a wide variety of brands and products to choose from. They stock items from known names such as Pearl1130, Asakeoge, Deenola, Dionne Gooding, Gloria Wavamunno as well as emerging names such as Ajepomaa Design Gallery, Mina Danielle, Ariike Alden and Ayikai Couture. <br />
<br />
The platform also stocks fashion pieces as well as beauty and home wares.<br />
<br />
On the Agnes & Lola platform, they currently stock items from 14 very well known and credible fashion names within the industry. Their product range is varied however they need to increase their brand count to give their customers more choice.<br />
<br />
There are over 20 brands on the My Asho website consisting of mainly well established fashion names within the industry such as JBL, Ituen Basi, Mina Evans, Nkwo and Tiffany Amber. The platform stocks women’s and men’s wear as well as kids and home wares including fashion lifestyle magazines from Arise, books and greeting cards.<br />
<br />
First impressions are paramount on the web than in person. For online platforms especially, the more cluttered a website looks the less attractive and less user friendly it becomes to the target customers which could have a detrimental effect on the business.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiND3K2dmu17aB0swx8LgSbWXv6Bv6y4Y-PaVpQdTKjCWv4RU44mOGM43PnFlaI3CtcbxQg2V8DbU929nWY4FTpfIdHhDSA_Nm-P4-k5y95kMY4NE1mKKaNI6Fq1C_EbziSr5votCbhv-Ba/s1600/tips.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiND3K2dmu17aB0swx8LgSbWXv6Bv6y4Y-PaVpQdTKjCWv4RU44mOGM43PnFlaI3CtcbxQg2V8DbU929nWY4FTpfIdHhDSA_Nm-P4-k5y95kMY4NE1mKKaNI6Fq1C_EbziSr5votCbhv-Ba/s1600/tips.jpg" /></a><br />
<em><u><strong>Here are some tips for an online platform:-</strong></u></em> <br />
<br />
• Create a visually appealing display of the landing page to encourage interest.<br />
<br />
• Ensure the information presented is easily accessible and is in keeping with the overall branding strategy. <br />
<br />
• Ensure you have a very clear and high resolution of the images/products.<br />
<br />
• A clear display of the prices and product description and sizes available.<br />
<br />
• Be creative with your information to your customers.<br />
<br />
• Why not work with a fashion stylist or fashion blogger from time to time on your site to give your customers something different? <br />
<br />
• Change your landing page once or twice a year or according to the seasons to encourage interest and appeal.<br />
<br />
• Introduce new products/items to encourage customers to your platform.<br />
<br />
It only takes 3-7 seconds for a potential client to scan the site and get a first impression of your business. If your website is unable to impress and inform the potential client of what they need within that time frame, chances of them ever coming back are very unlikely. Your website should be parallel with the personality of your brand, displaying your top qualities. <br />
<br />
Take a few seconds and evaluate your own web site.<br />
Until the next post!<br />
Fahschyonysta!<br />
<br />
Follow me on Twitter: @Brownschuga<br />
<br />
All information from:-<br />
<a href="http://www.agnesandlola.com/">www.agnesandlola.com</a><br />
<a href="http://www.myasho.com/">www.myasho.com</a><br />
<a href="http://www.stylesafrik.com/">www.stylesafrik.com</a><br />
<br />
<strong><span style="color: red;">NB: Analysis done in August 2012</span></strong>Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com8tag:blogger.com,1999:blog-7758026472712109816.post-78890629448655159102012-07-17T20:34:00.000+01:002012-07-17T20:42:51.735+01:00FASHION BRAND ANALYSIS: CHICHIA LONDON<b></b>
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<span style="font-family: "Cambria","serif";">The African
fashion industry is at present enjoying a renaissance with all the brands
involved vying for the attention and interest from the fashionable public. With
some finding their niche, others are still experimenting to see what works best.</span></div>
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<span style="font-family: "Cambria","serif";">Join me
today while I take a look at Chichia London and bring you my usual dose of
fashion analysis.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">BRAND BIO:</span></b></div>
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<span style="font-family: "Cambria","serif";">With the
knowledge she acquired in her diverse work experience within the fashion
industry, Tanzanian-born Christine Mhando launched the label that bears her
childhood nickname, Chichia (London) in 2007.</span></div>
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<span style="font-family: "Cambria","serif";">The Chichia London
ready to wear range is an amalgamation of both continents and cultures from
which the designer was raised. The label’s signature transpires from the artful
application of the “Khanga”, a traditional East African cotton printed fabric
used by local women as wraps.</span></div>
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<span style="font-family: "Cambria","serif";">Each Chichia
London collection consists of an eclectic range of dresses and separates in
modern wearable silhouettes and styles in a variety of succulent colours. Chichia
London’s intelligent use of eye-catching colourful prints in natural fabrics
intermixed with beautiful embellishments and intricate detailing makes every
piece uniquely innovative and a timeless addition to anyone’s wardrobe.</span></div>
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<span style="font-family: "Cambria","serif";">The brand
has also won the Ethical Fashion Forum Innovation Pure Award last year.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">DESIGNER BIO:</span></b></div>
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<span style="font-family: "Cambria","serif";">London-based
designer Christine Mhando graduated from the University for the Creative Arts
with an honours degree, in 2002. After her studies, Mhando gained invaluable
experience working for high-end designers as well as womenswear brands and
suppliers for the high-street mecca.</span><b><span style="font-family: "Cambria","serif";"> </span></b></div>
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<b><span style="font-family: "Cambria","serif";">BRAND PERSONALITY</span></b><span style="font-family: "Cambria","serif";">:</span></div>
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<span style="font-family: "Cambria","serif";">A unique translation of the
traditional spiced up with a contemporary stylish approach.</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";"> </span></b></div>
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<b><span style="font-family: "Cambria","serif";">BRAND TARGET:</span></b></div>
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<span style="font-family: "Cambria","serif";">The Chichia London client is a
cosmopolitan woman who embraces cultures, has an open mind and is able to be
experimental in her fashion outlook. She travels, knows what she wants and is
confident and driven but also full of youthful exuberance.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">BRAND IMAGE</span></b><span style="font-family: "Cambria","serif";">:</span></div>
<ul>
<li><span style="font-family: "Cambria","serif";">Traditional</span></li>
<li><span style="font-family: "Cambria","serif";">Contemporary</span></li>
<li><span style="font-family: "Cambria","serif";">Youthful</span></li>
<li><span style="font-family: "Cambria","serif";">Ethical </span><span style="font-family: "Cambria","serif";"> </span></li>
</ul>
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<b><span style="font-family: "Cambria","serif";">HOW IS CHICHIA LONDON INCREASING THEIR BRAND
VISIBILITY?</span></b>
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<span style="font-family: "Cambria","serif";">Chichia
London is fast developing its branding image as a unique fashion brand that is
connecting the world to the “Khanga” traditional fabric of East Africa.</span></div>
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<span style="font-family: "Cambria","serif";">The brand is
also building its visibility by having press features on reputable mainstream
platforms such as Marie Claire, Grazia and Cosmopolitan magazine. Features on fashion
forward reputable African online sites such as One Nigerian Boy, Haute Fashion
Africa, Bella Naija, Clutch Mag Online, Fashion Bomb Daily, Fashion Junkii and
Shadders. Participating in events such as Untold and Fashion Diversity fashion
events, exhibiting at Pure London, Swahili Fashion Week in 2009 and 2010 as
well as Arise Magazine Fashion Week in Lagos in 2011 & 2012 increases their
visibility and achievement portfolio. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">COMPETITIVE ADVANTAGE:</span></b></div>
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<span style="font-family: "Cambria","serif";">A brand’s
relative position within an industry is given by its choice of competitive
advantage (cost leadership vs. differentiation) and its choice of competitive
scope. Competitive scope distinguishes between brands targeting broad industry
segments and those focusing on a narrow segment.</span></div>
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<span style="font-family: "Cambria","serif";">In the
fashion industry, brands rely heavily on using their image to differentiate
themselves from their competition.</span></div>
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<span style="font-family: "Cambria","serif";">How is
Chichia London achieving this? By focusing their brand’s image on a traditional
fabric which is not as popular as the West African Ankara, the brand creates
playful silhouettes in dresses and separates, enabling the brand to be easily
identifiable. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">WHAT MEDTHODS OF ADVERTISING DOES CHICHIA
LONDON USE?</span></b></div>
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<span style="font-family: "Cambria","serif";">Advertising
can be defined as a form of communication used to persuade an audience to take
some action with respect to products or services with the desired result to drive
consumer behaviour.</span></div>
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<span style="font-family: "Cambria","serif";">Various
traditional media include mass media such as newspaper, magazines, television,
radio, outdoor advertising (bill boards) and direct marketing. New media refers
to online and text messages.</span></div>
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<span style="font-family: "Cambria","serif";">Chichia
London mostly employs the new media; they have several features online, they
use Facebook as well as Twitter to communicate to their audience albeit not
intensively.</span></div>
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<span style="font-family: "Cambria","serif";">Whilst this
is not wrong, this only is not enough to sustain a fashion business in the long
run. What the majority of brands within the industry have failed to realise is
the importance of a marketing and PR plan for their businesses which outlines
how to achieve a greater visibility for their business. Most brands thrust
themselves out there without a clear thought as to how they are going to enable
growth within the business.</span></div>
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<span style="font-family: "Cambria","serif";">It is
understandable that the African fashion industry lacks investors at present to
pump money into the industry because it’s considered to be in the infant
stages, however, an investor can only come in when they see that a business
opportunity is viable and profitable and to ensure this, the ground up cost has
to be borne initially by the business owner.</span></div>
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<span style="font-family: "Cambria","serif";">Going
forward, the brand needs to work on their advertising/promotion method to
ensure they grow. For a business that has been going for nearly 5 years, I
believe they should be further along the line than where they are at the
moment.</span></div>
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<span style="font-family: "Cambria","serif";">The brand
needs more visibility, by getting celebrity clients/endorsements, brand
placements in films, reputable music videos etc</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">DISTRIBUTION:</span></b></div>
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<span style="font-family: "Cambria","serif";">The brand is
currently sold in online sites such as Not Just a Label, My Asho, African
Pulse, Agnes & Lola and the Made in Africa shop in Dar es Salaam. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">WEBSITE:</span></b><br />
<span style="font-family: "Cambria","serif";">The importance of a functional website to any
business is paramount. It serves as a first point of contact between your brand
and potential customers. It advises (about brand), connects (contacts),
displays (products – collections) and informs (events/press/blog).</span></div>
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<span style="font-family: "Cambria","serif";">At present,
the brand’s website is not functional. The landing page should be more inviting
and should grasp the public. There should be higher end/playful imagery that
sells what the brand is offering. In an industry where many brands are cropping
up all the time, the competition is fierce and one would expect more from this
brand given their experience. They are no longer “new” in the market and
therefore need to update their status and their branding to reflect their
product quality and their pricing which goes up to £160 for a maxi dress and
£55 for mere sandals. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">PRODUCT EXPANSION:</span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">Made for Africa</span></b></div>
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<span style="font-family: "Cambria","serif";">Chichia for “Made
by Africa” SS12 collaboration collection is a range of ethically produced high
quality garments using a combination of cotton blends and locally sourced
organic cotton jerseys with African printed cloth that brings new life to the
perception of everyday basics. In aid of Made by Africa’s concept of supporting
local projects, 1 US Dollar of the wholesale value of every garment sold went
towards assisting in educating children at the SOS Children’s Village in
Tanzania.</span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif";">Accessories</span></b></div>
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<span style="font-family: "Cambria","serif";">The brand
also makes sandals, scarves as well as soft furnishing accessories such as
chair covers and cushions.</span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif";">Check out some images from the 2009/2010 lookbooks</span></div>
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<span style="font-family: "Cambria","serif";">All images courtesy of Chichia London.</span></div>
<div class="MsoNoSpacing" style="text-align: justify;">
<span style="font-family: "Cambria","serif";">For all information, www.chichialondon.com</span></div>
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<span style="font-family: "Cambria","serif";">Until the next post,</span></div>
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<span style="font-family: "Cambria","serif";">Stay Fashionable</span></div>
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<span style="font-family: "Cambria","serif";">Fahschyonysta</span><span style="font-family: "Cambria","serif";"></span><span style="font-family: "Cambria","serif";"> </span></div>Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-13855083723395102422012-04-22T15:30:00.005+01:002012-04-22T17:19:01.101+01:00FASHION BRAND ANALYSIS: SIKA<span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">It’s that time of the month again where I go exploiting brands. This time my focus is on a well known brand from the industry that has steadily been building up a fan base and a reputation across the fashionable taste buds around the globe.</span></span><br />
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</div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">So join me while I take a look!</span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGdvRRBpM-tqjdTR7z7vNAqq69ij7iY0EbFLXixtA-69EmJjGGjzm8QrrAhq_1qNic63jlO4h1T41LaP5croLK5PWCb9JCdUHzqxDawDMlMvqYYxOr-Sx6-rOXVULI97Jgj5Jhza-_cbjV/s1600/sika+logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGdvRRBpM-tqjdTR7z7vNAqq69ij7iY0EbFLXixtA-69EmJjGGjzm8QrrAhq_1qNic63jlO4h1T41LaP5croLK5PWCb9JCdUHzqxDawDMlMvqYYxOr-Sx6-rOXVULI97Jgj5Jhza-_cbjV/s320/sika+logo.jpg" width="320" /></a><span style="color: black; font-family: "Georgia","serif"; font-size: 11pt; line-height: 130%;"> </span><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif"; font-size: 12pt;">Brand Bio: </span></b></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">SIKA was born in 2006 from a true passion for fashion. The label operates from London and Ghana, with 12 people working in Ghana and 3 employed in the UK. The brand takes pride in its ethical status by ensuring that they keep sourcing all their materials and fabrics from local traders and stockists as well as produce their products in Ghana, thus encouraging local trade and employment. Recently, the brand was awarded the Ethical fashion forum innovation project award.</span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif"; font-size: 12pt;">Founder Bio: </span></b></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">Phyllis Taylor, the </span></span><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">33 year old creative director behind the brand</span></span><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;"> was born in the UK to Ghanaian parents. From a young age, Phyllis loved the colourful prints of West African clothing; especially from her native Ghana, and dreamed of seeing them used not only in traditional dresses but also in garments that her peers would wear.</span></span><br />
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<span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">She studied music and performing arts before taking courses in dressmaking and pattern-cutting at the London College of Fashion. A trip to Ghana ensued and the rest as they say is history!</span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"></div><div class="MsoNoSpacing"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif"; font-size: 12pt;">Brand Personality:</span></b></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">International chic with a modern African twist on the 50's/60's era.</span></span></div><div style="text-align: justify;"><span style="color: black; font-family: "Georgia","serif"; font-size: 11pt; line-height: 130%;"><br />
</span></div><div style="text-align: justify;"></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif"; font-size: 12pt;">Brand Target:</span></b></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">The woman who wears SIKA can be evaluated as an elegant, confident, internationally curious woman with an eclectic wardrobe who understands fashion, loves to be stylish yet on her own terms and does not necessarily follow the trends.</span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"></div><div class="MsoNoSpacing"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif"; font-size: 12pt;">Brand Image:</span></b></div><div class="MsoNoSpacing" style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Exquisite </span></div><div class="MsoNoSpacing" style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Excellent workmanship</span></div><div class="MsoNoSpacing" style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Modern (designs)</span></div><div class="MsoNoSpacing" style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Glamorous</span></div><div class="MsoNoSpacing" style="font-family: Georgia,"Times New Roman",serif;"><br />
</div><div class="MsoNoSpacing" style="font-family: Georgia,"Times New Roman",serif;"></div><div class="MsoNoSpacing"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif"; font-size: 12pt;">How does SIKA add Value?</span></b></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">Within 5 years, SIKA has managed to amass a following that is not just centrally African but typically mainstream.</span></span><br />
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<span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">The brand does not do fashion events (Arise Fashion Week in Jo’burg in 2009 may be their only fashion show to date) yet are still associated with all the chic and glamour and internationally renowned press houses such as Vogue (Italia, Japan, USA online), The Guardian, Marie Claire, The Sunday Times, Washington Post, New York Metro etc, have all come calling for a feature.</span></span><br />
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<span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">The brand’s main flagship store has always been located around the leafy yet yuppie and wealthy, family orientated area of Greenwich, South East London. The brand started out with a market location but has now moved into a luxuriously decorated “Pandora’s box” on the main high street </span></span><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">as below images shows</span></span><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">. The look is simple yet chic, clutter free, with a subtle fusion of the old era and the new; reminiscing on their 50’s/60’s inspired dresses.</span></span></div><div style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV4MpYYxDQh3sJeccZSrJ9WtCQ31z7EeYUDgWjDICkDsTB8rStHf5c8FxiW2RKUCz0xtjGgWtnZnjsFZSQD28CtsliMQkeX6drESo9Zv67SWdKkyWHhjX5p-8CKgEi6TMuAagk5NVzFee7/s1600/IMG-20120410-00417.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV4MpYYxDQh3sJeccZSrJ9WtCQ31z7EeYUDgWjDICkDsTB8rStHf5c8FxiW2RKUCz0xtjGgWtnZnjsFZSQD28CtsliMQkeX6drESo9Zv67SWdKkyWHhjX5p-8CKgEi6TMuAagk5NVzFee7/s320/IMG-20120410-00417.jpg" width="320" /></a></div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilfcAMDsT_nAylkfnRmQuFgKD1nfIL4L0N4FWvI8r6G7MDAa2da2kgqmr5uy8hvb6nxSXII1rxrgoGs6HcXxOABmXkOZ8T_v4rxu4GkPvvkXXKgspglD5nSRim6Uq2HjgM3ZD0hrl4jZ9d/s1600/IMG-20120410-00416.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilfcAMDsT_nAylkfnRmQuFgKD1nfIL4L0N4FWvI8r6G7MDAa2da2kgqmr5uy8hvb6nxSXII1rxrgoGs6HcXxOABmXkOZ8T_v4rxu4GkPvvkXXKgspglD5nSRim6Uq2HjgM3ZD0hrl4jZ9d/s320/IMG-20120410-00416.jpg" width="320" /></a></div><div style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"></span></div><div class="MsoNoSpacing" style="text-align: justify;"><span style="color: black; font-family: "Georgia","serif"; font-size: 11pt; line-height: 130%;"></span><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif";">Differentiation Strategy:</span></b></div><div class="MsoNoSpacing" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif";">How is SIKA using its brand’s image to differentiate itself from its competitors? </span></b></div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">In the African fashion market, the perceived uniqueness that exists within mainstream; that is allowing one label to differ itself from another, is a huge negative in our brand’s favour. </span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">However, to combat this issue and ensure brands visibility to their target market/public; a few brands within the industry such as Christie Brown, Ituen Basi, Eki Orleans, JBL, Mina Evans etc have taken to creating their own fabric thus injecting their own stamps/footprint on the minds of their target clients.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">SIKA is no exception! The brand does not yet produce its own fabric however still ensures that the fabric they use for their products are unique and specific to their brand. </span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">The brand’s reminiscing 50’s/60’s cut and wrap dresses as well as their collection campaigns/images also ensures differentiation, fuelling popularity and giving them a different focus and appeal from the rest in the industry.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"></div><div class="MsoNoSpacing" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif";">SIKA’s Marketing Techniques.</span></b></div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">SIKA employs little or no marketing strategy despite the success of the brand thus far. They use social mediums such as Twitter and Facebook but are on the lower scale in terms of usage.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">They also use blogs and online sites that attract fashion enthusiasts especially from the African community. Most of their press mentions have come from the brand’s own reputation coupled with their excellent workmanship, product quality and great reviews.</span></span></div><div class="MsoNoSpacing"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif";">What other means of advertising and promotion could they employ?</span></b></div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">The lack of branded adverts and product placements is another seemingly unemployed means of promotion that most African fashion brands don’t use. Whilst some brands are making the effort to look for alternative ways to reach their target markets and expose themselves, most are still doing nothing and/or are relying heavily on word of mouth or only social networking sites. The latter mediums are great for introducing a brand but do nothing to maintain the profile of a brand and its branding reputation especially in the minds of the target audience.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="color: black; font-family: "Georgia","serif";">Some suggestions which could be suitable for SIKA’s image are as per below.</span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="color: black; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Georgia","serif";">Product placements</span></b><span style="font-family: "Georgia","serif";"> – when a product or brand is embedded in entertainment and media. What SIKA could do here is target some leading personalities such as Solange Knowles or even Rihanna through their stylists for maximum exposure. Nollywood actress Genevieve Nnaiji or even Menaye Donkor who are slowly building up a reputable brand of their own. With the rise of the number of reputable films within the African industry and television series in America and the UK, the brand could plug their SIKA home furnishings here thus gaining them maximum visibility. Providing dresses in a series such as “Mad Men” for example could proof lucrative for the brand.</span></span></li>
<li class="MsoNormal" style="color: black; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Georgia","serif";">Billboard & Mobile Board advertising</span></b><span style="font-family: "Georgia","serif";"> – many mainstream brands are using these to ensure maximum outreach. This means of advertising is no stranger to the brand. They recently used a billboard facility in the heart of Accra to advertise their Bow boutique. The brand could also use this to plug their new collections/range or an advertising message/campaign to stay relevant in the minds of their target audience.</span></span></li>
<li class="MsoNormal" style="color: black; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Georgia","serif";">Celebrity branding</span></b><span style="font-family: "Georgia","serif";"> – this type of advertising focuses upon using celebrity power, fame and popularity to gain recognition for their products. The brand specifically pays the celebrity to be seen in their product. In this case, the right celebrity has to be vetted to ensure that they are in keeping with the primary focus of the brand. </span></span></li>
</ul><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">By increasing their advertising and promotion mediums/concepts as well as their network of contacts, SIKA should reap the benefits and totally differentiate itself from its competitors however funding/financial investment within the African fashion brands remains one of the biggest obstacles. Nonetheless, SIKA seems like a brand that is not looking to build up hype around their brand, they seem content with slow and steady success.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"></div><div class="MsoNoSpacing"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif";">SIKA’s Distribution Channels</span></b></div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">The brand is very much in control of where they are stocked. All resellers are vetted to ensure they meet the standards of the brand’s reputation.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">The brand currently does not wholesale especially to online sites as they want to ensure that they are the only ones selling their products online.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">However, the brand is currently sold in Ghana through their Bow Boutique in Accra. In boutiques in New York, Australia, Tokyo etc </span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif";">They also hope to be stocked around Africa.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"></div><div class="MsoNoSpacing"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Georgia","serif"; font-size: 12pt;">Product Expansion:</span></b></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;"><b>Little Miss Sika</b>; beautiful signature dresses for the little darlings at a pop of about £50 a piece.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;"><b>Sika Signature Home</b>; beautifully marrying handpicked prints with raw silks, satins and French organza to create a contemporary collection of print inspired interior furnishings</span><span lang="EN-US">. </span><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;"></span></span></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;"><b>Sika Bridal Service</b>; ready to wear bridal dresses are designed to complement all wedding occasions from civil unions to traditional church weddings.</span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: center;"><span style="color: black; font-family: "Georgia","serif"; font-size: 11pt; line-height: 130%;"><span style="font-size: small;">Some images from SIKA collections below.</span> </span></div><div style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdB38bWnuAAO9gdjLD9qgMLMGi-vi_y41f6Mj0LbSPb0eyhMht14rCzWgmfML1-22fVgIeeONUYo01FAnu8jxI6q-OkSAzErotD1pxfKZsKgIsbGrALOrE1X-KwSymwMEZYcVvlAhlY0OV/s1600/Sika.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdB38bWnuAAO9gdjLD9qgMLMGi-vi_y41f6Mj0LbSPb0eyhMht14rCzWgmfML1-22fVgIeeONUYo01FAnu8jxI6q-OkSAzErotD1pxfKZsKgIsbGrALOrE1X-KwSymwMEZYcVvlAhlY0OV/s320/Sika.jpg" width="320" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEZMRYl6LL40BubIqtsRQiD7aWHg8XyEpDqx11IXOygqEElMMzAtjV0DT8K1VZJEPgHMEihes48YzPGQClqBm28ZDF-dyjMuGzvYlyNuIgyNz0e8jTGdeevCcjQhhTOOLsvWX1WLK5EQhx/s1600/Sika+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEZMRYl6LL40BubIqtsRQiD7aWHg8XyEpDqx11IXOygqEElMMzAtjV0DT8K1VZJEPgHMEihes48YzPGQClqBm28ZDF-dyjMuGzvYlyNuIgyNz0e8jTGdeevCcjQhhTOOLsvWX1WLK5EQhx/s320/Sika+2.jpg" width="320" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEVkKbQXksHB22KHUnhZS8Jo1jGreEj2WerJT6OaeZ1z3-GFklHZqZtQDkXFzenil5w__u3dnmx6Opy-FohY2X_JVyng2vzIz-g_slfYQ1Rp1pIXfnAHF9wZ-IAB8fl-vcPefPm1Ul9V_/s1600/sika+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEVkKbQXksHB22KHUnhZS8Jo1jGreEj2WerJT6OaeZ1z3-GFklHZqZtQDkXFzenil5w__u3dnmx6Opy-FohY2X_JVyng2vzIz-g_slfYQ1Rp1pIXfnAHF9wZ-IAB8fl-vcPefPm1Ul9V_/s320/sika+3.png" width="161" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhewrKsB7Kh7FbXrkQmMOYWIzz3uU91WGlfLNSn0dunRau5n-UsdDqabn3UBUk1E-cNkBSsJA-QfChMskzCrKQzjuLUzod8Y9QmOVRDmTHluGa8wIA1P5G7fAv6fJUrD5mty6558WskwP63/s1600/sika+4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhewrKsB7Kh7FbXrkQmMOYWIzz3uU91WGlfLNSn0dunRau5n-UsdDqabn3UBUk1E-cNkBSsJA-QfChMskzCrKQzjuLUzod8Y9QmOVRDmTHluGa8wIA1P5G7fAv6fJUrD5mty6558WskwP63/s320/sika+4.jpg" width="218" /></a></div><div style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="text-align: justify;"><span style="color: black; font-family: "Georgia","serif";"></span></div><div class="MsoNoSpacing" style="text-align: justify;"><span style="color: black; font-family: "Georgia","serif";"></span></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">In conclusion, SIKA is a brand that is very much aware of its destination. Their branding is very much on point coupled with their excellent product quality and their pricing strategy. The one area which the brand could do with stepping up is their communication outreach with their audience. Whilst building up a reputable brand it is also essential to remain available to your clients. Nevertheless, many other brands within the African fashion industry could do with using SIKA as a case study on how to build a solid brand reputation.</span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">So that's it!</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">Email me at: brownschuga@yahoo.com for any query or brand information you want to send my way.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">Alternatively, catch me and my rants on Twitter: @Brownschuga</span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: "Georgia","serif"; line-height: 130%;">Stay Fash! </span></span></div><div style="text-align: justify;"><span style="color: black; font-family: "Georgia","serif"; font-size: 11pt; line-height: 130%;">Fahschyonysta!</span><br />
<br />
<span style="color: black; font-family: "Georgia","serif"; font-size: 11pt; line-height: 130%;">(Thanks to BBC, Vogue Italia, Sika.co.uk, Catch a Vibe) </span></div>Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-8146721793331171832012-04-06T16:39:00.002+01:002012-04-06T17:09:32.794+01:00FASHION BRAND ANALYSIS: EDUN<div style="font-family: inherit;"><span style="font-size: small;">Hello my fashionable readers! I hope you are having a fab Easter so far. I decided to take this free time to also update my blog with another analysis for your reading pleasure. Please do not hesitate to contact me below should you have a question or require some advise.</span></div><div style="font-family: inherit;"><br />
</div><div style="font-family: inherit;"></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">As the fashion industry in Africa is fast developing so is the need for factories and manufacturers who can enable and facilitate the supply chain. It’s not just African brands who are seeing the potential of this growth but outside brands are taking note and are venturing into tapping into the new African production system.</span></span><br />
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<span style="font-size: small;"><span style="color: black; line-height: 130%;">One such brand is EDUN and although it has not been plain sailing for them thus far (they have had their share of bad press and losing stockists due to the recession and to quality control), the brand still aims to increase its overall production in Africa to 40% by 2013.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><span style="color: black; font-family: inherit; font-size: 11pt;"><span style="font-family: inherit; font-size: small;">So join me while I take a look at what they are doing.</span><span style="font-family: inherit; font-size: small;"> </span><span style="font-size: small;"> </span> </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNyAe_KCXSojMmyurJCAr676qFBR8qcbVn7icF3gk9G8jrHp5eGQYYH0p8t5hn_fr9sPJcqLvwp1_Jr2q5wVxAS-UnPU1NGjvIopIL0KMBX-6BDTuz34Hrg0ML1EYYvjZjyIVW8pVMIh4b/s1600/edun+logo.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNyAe_KCXSojMmyurJCAr676qFBR8qcbVn7icF3gk9G8jrHp5eGQYYH0p8t5hn_fr9sPJcqLvwp1_Jr2q5wVxAS-UnPU1NGjvIopIL0KMBX-6BDTuz34Hrg0ML1EYYvjZjyIVW8pVMIh4b/s320/edun+logo.jpeg" width="320" /></a><span style="font-size: small;"><b><span style="color: black;">Brand Bio: </span></b></span><br />
<div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><b><span style="color: black;"></span></b><span style="color: black; line-height: 130%;">EDUN was launched in Spring 2005 as a for-profit contemporary fashion brand founded on the premise of trade vs aid; a means of building sustainable communities. The company works on a micro-level to help build the skill sets of the people involved in making clothing. In addition, EDUN also continues to explore partnership opportunities at a macro level to improve working conditions and build sustainable communities where it produces. </span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">EDUN ultimately aims to use its voice to encourage other brands in the fashion community to do business in Africa. According to their statistics, in 1980 Africa had a 6% share of world trade but by 2002 the continent witnessed this drop to just 2% despite accounting for 12% of the</span><span style="line-height: 130%;"> </span><span style="color: black; line-height: 130%;">world's population.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"></div><div class="MsoNormal" style="font-family: inherit; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: small;"><b><span style="color: black;">Founder Bio: </span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">EDUN was founded by Ali Hewson<a href="http://en.wikipedia.org/wiki/Ali_Hewson" title="Ali Hewson"><span style="color: black; text-decoration: none;"></span></a> and her rocker husband, U2 <a href="http://en.wikipedia.org/wiki/U2" title="U2"><span style="color: black; text-decoration: none;"></span></a>singer, Bono<a href="http://en.wikipedia.org/wiki/Bono" title="Bono"><span style="color: black; text-decoration: none;"></span></a> along with New York clothing designer Rogan Gregory who has since left and has been replaced by Sharon Wauchob an ex Central Saint Martins trained Irish designer who worked for Louis Vuitton before heading her eponymous line of handcrafted demi-couture pieces based in Paris. Sharon joins the team to add “ease and coolness” to the brand.</span></span></div><div class="MsoNoSpacing" style="font-family: inherit;"><br />
</div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><b><span style="color: black;">Brand Personality:</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">I struggled to find a clear brand personality from EDUN as there were too many mixed messages being sent out. The brand needs to focus on having a clear consistent message that runs through their work, their advertising/marketing communications to ensure that their overall personality is easily picked up on.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"></div><div class="MsoNormal" style="font-family: inherit; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: small;"><b><span style="color: black;">Brand Target:</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">According to Vicki Reed, the brand’s target market is 25 to 35 year olds. They describe the ideal customer as being; someone who cares about the world and who considers themselves to be somewhat of a global citizen. While they are socially responsible, they’re not an activist consumed by a cause. They like fashion but aren’t necessarily a label wearer. They have careers but aren’t all work and no play. They are about life experience. </span></span></div><div class="MsoNoSpacing" style="font-family: inherit;"><br />
</div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><b><span style="color: black;">Brand Image:</span></b></span></div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;">Fair Trade</span></div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;">Ethical</span></div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">Socially conscious</span></span></div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">Eco</span></span></div><div class="MsoNoSpacing" style="font-family: inherit;"><br />
</div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><b><span style="color: black;">How does EDUN add Value?</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">EDUN greatly benefits from the network of contacts that Bono and Ali have amassed over the years in their careers. Bono has relationships at government level and the couple are well versed in the elite of the elite of the celebrity kingdom. The brand’s past ONE t-shirt campaign shot by supermodel Helena Christensen was endorsed by celebrities such as Gwyneth Paltrow, Ben Affleck, Julianne Moore, Raquel Welch, Laila Ali, Josh Hashnett, Liv Tyler, Sean Penn etc.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">In May 2009 luxury conglomerate LVMH bought a 49% stake in the company enabling the brand to become part of the luxury group, giving them access to an elite crowd of wealthy individuals and enabling them to position themselves as a fashion label that is conscious and exclusive.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">“Being part of LVMH gives us access to a kind of brotherhood of people. As a small company, the partnership allows us to share resources in a way that we wouldn’t otherwise have the ability to” states Vicki Reed.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">Taking part in New York Fashion Week also enables the brand to be seen as reputable and in with the fashion crowd.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"></div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><b><span style="color: black;">EDUN’S Competitive Advantage:</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">How do brands have a competitive edge over their competition? By perceiving and/or discovering new and better ways to compete in a cosmopolitan industry where competition is fierce.</span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7xkq-XSHnIOaNj-L827YDpjiix5gbq8OSzzMgbyLUzEMEP6rX4JbRM27AjUh9Gn7r_AkSBkFH2-BVVZR6hH2QNiL797ULOvxUiv4ahdWYIN3Vr8aoGxDOGGMkIIF_yRGyxuSBW5neKvDH/s1600/edun2010Photographer-Exposure.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7xkq-XSHnIOaNj-L827YDpjiix5gbq8OSzzMgbyLUzEMEP6rX4JbRM27AjUh9Gn7r_AkSBkFH2-BVVZR6hH2QNiL797ULOvxUiv4ahdWYIN3Vr8aoGxDOGGMkIIF_yRGyxuSBW5neKvDH/s320/edun2010Photographer-Exposure.jpeg" width="320" /></a><span style="font-family: inherit; font-size: small;"><span style="color: black; line-height: 130%;">Fashion brands heavily rely on using their image to differentiate themselves from their competition. In EDUN’s case, the brand is at present able to create some differentiation by heavily relying on Bono and his wife’s image and status. As they slowly develop and re-brand – focusing on the fashion, the product, the clothes, and the company rather than on the company’s mission as Ali Hewson points out, EDUN’s differentiation should become clearer.</span></span></div><div class="MsoNoSpacing" style="text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><b><span style="color: black;">Celebrity Endorsement: </span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">The brand is already a big hit with music, Hollywood celebrities and supermodels including Helena Christensen, Naomi Campbell, Kerry Washington etc</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"></div><div class="MsoNoSpacing" style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><b><span style="color: black;">EDUN’s Marketing Techniques:</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">The brand is very much aware of the available tools to market themselves. They grabbed the opportunity of New York and London Fashion Weeks to do some outdoor marketing promoting their new ad campaign as well as collaborating with Jefferson Hack, founder of Dazed and Confused on some digital ideas. The brand is very keen on people finding their messages in places they might not expect.</span></span></div><div class="MsoNoSpacing" style="font-family: inherit;"><br />
</div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><b><span style="color: black;">Direct marketing:</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">The brand intends on piecing together the company with greater clarity around the brand image and identity, and confidence in their manufacturing and practices in Africa through the support of advertising and communications from this Spring.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">On the digital side, they have an active community on Facebook, Tumblr and Twitter followed by fans and people who are passionate about causes and organic clothing, as well as pure fashion fans. One thing the brand is aware they have to do is to refine and develop their social media voice.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><b><span style="color: black;">Print marketing:</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">The brand has just launched their first ad campaign shot by Ryan McGinley featuring six species of butterflies that are all indigenous to Africa. “We really wanted to capture the essence of EDUN, and of what inspires the brand, which is duality and transformation” Ali Hewson stated. She added that it was time to tell EDUN’s story through a campaign, and to build on the momentum of the brand, which is posting double-digit growth each season.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">The campaign will be featured in the March issues of titles including Italian, French and U.S. Vogue, Vanity Fair, Dazed & Confused, AnOther, The New York Times Magazine, and the Sunday Times in London. </span></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">Short “blink videos” will appear on Edun.com and via social media outlets. </span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"></div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><b><span style="color: black;">EDUN’s Distribution Channels:</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">EDUN is not short of retailers despite losing a few over the years. The brand is currently stocked in Selfridges and Liberty in London. They also love the idea of pop up stores and Vicki Reed stated “we’ll be bringing the brand identity and campaign to the store level by opening more pop-up stores in London, France and the US with the forward notion of opening our own store. We would like to grow within our retail partners and we would like to open a standalone store”.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">Edun’s chief executive officer, Janice Sullivan also stated that the brand is also expanding internationally with LVMH negotiating a distribution agreement with Itochu in Japan. They opened a pop-up shop in Harvey Nichols last month and are planning a similar venture at Le Bon Marché in Paris at the end of March. From Spring, the brand will be available at Bloomingdale’s and Neiman Marcus in the US.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">It has not all been celebrations all round for this brand. In 2010, the collection was carried at just 67 stores globally, down from hundreds in 2006.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">However, the brand is gaining momentum from the funds injected by and the association with LVMH. The brand marketing ensures an enlargement of their client base and outreach enabling consumers that are socially and fair trade conscious to have access to them.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"></div><div class="MsoNoSpacing" style="font-family: inherit;"><span style="font-size: small;"><b><span style="color: black;">Product Expansion:</span></b></span></div><div class="MsoNoSpacing" style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><b><span style="color: black;">EDUN LIVE</span></b></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">In 2006 EDUN launched EDUN LIVE, a line of blank t-shirts created for merchandising purposes.</span></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">Edun LIVE’s aim is to help foster trade and increase long-term sustainable employment in Africa via high-volume sales of blank t-shirts to the wholesale market.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">From the fields where the cotton is picked, to the spinning, knitting, and finally the garment making, all EDUN LIVE products are 100% African, from "grower to sewer” and has a presence in the sub-Saharan nations of Lesotho, Uganda, Madagascar and Kenya.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">EDUN LIVE aims to put forth a business model that demonstrates that one can do business - and do it very well - with developing countries like those in sub-Saharan Africa. It is their hope that others will replicate the EDUN LIVE business model and grow the trade and employment opportunities available in these regions. </span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">As EDUN LIVE matures, it aims to grow its social commitment to these areas and local factory communities. With business from its customers, EDUN LIVE will continue to work</span><span style="color: black;"> </span><span style="color: black; line-height: 130%;">with farmers and factories to improve conditions in some of the poorest districts of Africa's poorest countries.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">In conclusion, it’ll be interesting to see in a few years how EDUN as a brand develops. As they fully concentrate on piecing together the brand and making it coherent, consistent and clear, they should come out on the other side stronger and better.</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">Some selected images of EDUN pieces. </span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzoLlbKY0Gv0b3403Pm6DZaVCcze7i6j2cQYbYJOz7PNIWAgmp95Z5Dw5WJVY0NtwEfSPdYwNInc0UFLmnJDEpyvQZ4hqVwQN8XMfvqI8wnhSNej-IK7gGUCp5zaL5YZTzvWu5wExAorjH/s1600/ed1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzoLlbKY0Gv0b3403Pm6DZaVCcze7i6j2cQYbYJOz7PNIWAgmp95Z5Dw5WJVY0NtwEfSPdYwNInc0UFLmnJDEpyvQZ4hqVwQN8XMfvqI8wnhSNej-IK7gGUCp5zaL5YZTzvWu5wExAorjH/s320/ed1.jpeg" width="320" /></a></div><br />
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</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">So until the next post!</span></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">All contacts directed to: brownschuga@yahoo.com</span></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">Follow me on Twitter: @Brownschuga</span></span></div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">Stay fashionable!</span></span></div><div style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><span style="color: black; line-height: 130%;">Fahschyonysta</span></span></div>Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-22041790194080859662012-03-22T11:56:00.002+00:002012-03-22T12:12:02.855+00:00TACKLING CRISIS MANAGEMENTHello Fashionable peeps! Hello fab readers! <br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOjXMKBURuRzHqmx1c9WtcLiZ3LTFObbmp9Pi7D8SYc48jqbvbHE924NtuXgWuJbgdx9qcmygZJu9ASsWVqYOMjMDzyAw0URsWu842Tr8fCYatez8IyLVzmBvnXeytBZKW8YwWHlmBCzw5/s1600/TALK.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img aea="true" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOjXMKBURuRzHqmx1c9WtcLiZ3LTFObbmp9Pi7D8SYc48jqbvbHE924NtuXgWuJbgdx9qcmygZJu9ASsWVqYOMjMDzyAw0URsWu842Tr8fCYatez8IyLVzmBvnXeytBZKW8YwWHlmBCzw5/s1600/TALK.jpg" /></a>Last time on Talk Africa Fashion <strong>(#talkafricafashion</strong>) discussion on Twitter, we tackled the issue of “Crisis Management” using the incident at the passed <strong>AMFW</strong> (Arise Magazine Fashion Week in Lagos) as a case study.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">So our first dive was to explain what we thought was crisis management. And our definition was “any situation which threatens to harm the reputation of your company, brand, investors, shareholders etc”</div><br />
Once this situation is identified / acknowledged you must then take steps to dealing with it as soon as possible. <strong>@NgumNgafor</strong> suggested putting out a holding statement to kill off rumours and give you the time to think of your next steps to take.<br />
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What happened during the first few days at AMFW was a clear example of a failure to recognise / identify a crisis and a major failure to have no crisis management strategy nor handlers in place.<br />
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The silence from the AMFW PR team was anything but golden and denial is by no means a way to deal with a crisis @NgumNgafor clearly pointed out. It only made matters worse with hearsays all around Twitter <strong>@iBezeng</strong> stated.<br />
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The AMFW PR team missed a great opportunity to show resilience, creativity and the ability to tackle a problem straight on before it over ran.<br />
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So when faced with a crisis situation, what should you do? Here are some tips from @NgumNgafor:-<br />
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1) Select a crisis team that can convene and act on a prepared plan.<br />
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2) Send out a holding statement to ‘calm down’ the situation and kill rumours.<br />
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3) Keep the information flow going. <br />
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4) Once the situation is appraised, the spokesperson needs to address stakeholders.<br />
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5) The message put out must be apologetic yet positive. And you must find a way to make it up to all.<br />
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In conclusion, crisis management is an integral part of PR and there are agencies that specialise in this. So to ensure your business / company / brand is covered, solicit the help of an agency before hand.<br />
Until the next time, see you on Twitter. Catch us on Sundays from 2pm UK time. Come and talk about fashion from Africa.<br />
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Thanks to all the participants including @lostintalent and @shaddersfashion.<br />
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Follow me: @BrownschugaFah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-4703228050336120102012-02-23T16:36:00.004+00:002012-02-23T16:41:44.343+00:00THIS IS AFRICA AS SEEN BY OLIBERTE<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Hello fashionable people! I hope all is well. So here goes another brand analysis. This time my focus is market positioning and premium footwear brand Oliberté is a perfect brand that highlights this concept.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Please read, share and comment as you like or get in touch with me at <a href="mailto:brownschuga@yahoo.com">brownschuga@yahoo.com</a>. I am always glad to assist brands or companies. </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNoSpacing" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; text-align: justify;"><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;">Founded in February 2009 and based from Oakville, Ontario (Canada), Oliberté is the first company of its kind to market premium urban-casual footwear exclusively made in Africa. To Oliberté and its founder, Africa is “<b style="mso-bidi-font-weight: normal;">more than just poverty</b>” and so they demonstrate Africa’s “pride, power and liberty” through their products.</span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikWvR8gfd1OnfhDwgWJejjfQmLjK9Du5GT629CEmlfxvLcJd-jwTp_Ftbs52NyrpyLBe5UEXGg-hT_06zpys8bgotPwNeCwnzKfkQH9cJWdp1igwJMRx2geq1oHUQ-khlTQ55xCKx0BGzn/s1600/ol+logo.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" lda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikWvR8gfd1OnfhDwgWJejjfQmLjK9Du5GT629CEmlfxvLcJd-jwTp_Ftbs52NyrpyLBe5UEXGg-hT_06zpys8bgotPwNeCwnzKfkQH9cJWdp1igwJMRx2geq1oHUQ-khlTQ55xCKx0BGzn/s1600/ol+logo.jpg" /></a></div><div class="MsoNoSpacing" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="margin: 0cm 0cm 0pt; text-align: justify;"><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;"><strong>Brand Bio: </strong></span></div>When asked why Africa was the focus of the brand, the answer was all so simple – they never have and still do not see an Africa that's categorised by negative generalisations. Oliberté believes that with the right partners, each country within Africa has the means to grow and support its people. So that's just what they do – and why Oliberté forges partnerships with factories, suppliers, farmers and workers to produce premium footwear in Africa. They also do more than just that! They work to create fair jobs, with the goal of contributing to the development of a thriving African middle class.<br />
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</div>According to Oliberté, the African middle class is increasing in size and one of its goals is to therefore support this growing tier by building a world class footwear brand that can create thousands of jobs and also encourage manufacturers from other industries to work within Africa.<br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqQa1pogWiVp0B4frQUCWw1jl1sTrIs8C7Lv5BzLP2yX7SwP7bM7dyIsjizpCELDuol9d9SwtnvAuroE1cEQcEI6pvx3GY1p6hNYKOlvTVFJ1O0VQxEqOobqe0LIHElQT0jIKa6B6bQYEF/s1600/images+2.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" lda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqQa1pogWiVp0B4frQUCWw1jl1sTrIs8C7Lv5BzLP2yX7SwP7bM7dyIsjizpCELDuol9d9SwtnvAuroE1cEQcEI6pvx3GY1p6hNYKOlvTVFJ1O0VQxEqOobqe0LIHElQT0jIKa6B6bQYEF/s1600/images+2.jpg" /></a></div><br />
<strong>Founder Bio: </strong><br />
31 year old proudly Canadian, <strong>Tal Dehtiar</strong> is the founder of Oliberté footwear. He is a guy who in essence has done it all. From selling sandwiches on the beaches of Chile to launching a radio station in Singapore to co‐founding and leading “MBAs Without Borders”, an international charity that supports socially‐minded businesses across 25 countries in Africa, Asia and Latin America. With an MBA from McMaster University, Tal has travelled, worked, studied or lived in over 50 countries. He is a recipient of awards such as the International Youth Foundation Fellowship, Ontario Global Trader Award, Arch Award and was nominated for the YMCA Peace Award, Canada's Top 40 Under 40 and Ernst & Young's Social Entrepreneur of the Year. In 2010, he took part in Episode 12, Season 4 of Dragon’s Den Canada shown on CBC, asking for 200K for a 30% share.<br />
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</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong>Brand Personality: </strong><br />
Simple with no frills.</div><br />
<strong>Brand Target:</strong><br />
The person who wears Oliberté is a personification and an extension of the footwear brand’s core values and attributes - simple and fuss free with a high social consciousness and a desire to see change and developments in areas that are needed.<br />
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<strong>Brand Image:</strong><br />
Ethical<br />
Natural<br />
Fair Trade<br />
Green – environmentally conscious<br />
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<div style="text-align: center;"><strong><u>What is Market Positioning</u></strong></div><br />
In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organisation and what adds value to the customers.<br />
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It is a concept in marketing which was first introduced by Jack Trout ("Industrial Marketing" Magazine- June/1969) and then popularised by Al Ries and Jack Trout in their bestseller book "Positioning - The Battle for Your Mind." (McGraw-Hill 1981).<br />
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What most will agree on is that “Positioning” is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a company's management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions.<br />
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<div style="text-align: center;"><strong><u>How has Oliberté positioned itself in the mind of its target market?</u></strong></div><br />
<strong>They play Fair</strong><br />
They were aware of the challenges before them but they were also very focused in ensuring they maintained ethical practices. This means that Oliberté ensures its partners with suppliers and factories that demonstrate respect and equality in the work place for men and women.<br />
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The company carefully selects each of their partner factories based on their "play fair" motto. They continually monitor these factories to ensure they are complying with their standards and policies. In all the factories, women make up approximately 50% of the total workforce, including junior and senior administrative positions. All partner factories exceed local labour standards and workers are provided current benefits such as subsidised or free lunches, tea breaks and job security with maternity leave for women staff.<br />
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The brand also intends to further help these factories by improving on their current compensation and benefit structures through adding programs such as health and life insurance, credit savings programs and training etc.<br />
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<strong>They care about the Environment</strong><br />
<strong>Water:</strong> Due to the tanning process of the leather requiring a lot of water, the company specifically requires that all of their leather tanneries are either ISO 14001 certified or at minimum have water treatment plants that are constantly inspected.<br />
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<strong>Natural:</strong> They are proud that the cow, sheep and goats from which their leather is sourced have lived a life that is free range, hormone free and on average 5-6 years longer than livestock from most developed countries. For the outsoles, the brand uses natural crepe rubber tapped straight from rubber trees, which allows them to avoid using toxic equipment and chemicals commonly used in making machine-made outsoles.<br />
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<strong>Recycle</strong>: They also offer 3-way shipping which means that once the customers have enjoyed their Olibertés and if they can't donate or reuse them, the brand will happily take them back and recycle them on their behalf.<br />
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<div class="MsoNoSpacing" style="margin: 0cm 0cm 0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;">Environmental Improvement</span></b><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;">: Oliberté definitely understands</span><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB; mso-bidi-font-size: 10.0pt;"> the challenges of working within Africa and to ensure their products maintain the quality that they deserve, they fly out the footwear products from the countries they are manufactured which currently presents an eco-challenge for the brand. Their goal was to find an efficient and responsible transport means with a greener solution by the end of 2011. This goal was not achieved, nevertheless, Tal Dehtiar is confident that by this time next year the company will be shipping more and if not all their goods by sea to reduce their carbon footprint.</span><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;"> </span></div><br />
<strong>They care about their Quality</strong> <br />
<strong>Natural Crepe</strong>: The versatility of their natural rubber crepe soles used in their products has been noted. These have been a regular on natives of colder climates such as Canada and Russia as well as on soldiers working in hot desert climates. <br />
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<strong>Hand-Picked Leather</strong>: They hand pick each piece of leather used in their footwear and also have a quality team within each factory ensuring quality standards.<br />
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<strong>Goat Lining</strong>: Their shoes are lined with 100% goat leather allowing their clients’ feet to breathe naturally, as well as stretch and form to their foot perfectly.<br />
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<strong>Reverse Backing</strong>: The leather on the heel of each shoe is reversed, ensuring the client’s feet does not slip but provides added comfort.<br />
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<strong>Personal Touch</strong>: Special details are hand stitched or hand-guided to add that extra personal touch.<br />
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<div class="MsoNoSpacing" style="margin: 0cm 0cm 0pt; text-align: justify;"><b><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;">Stitch:</span></b><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;"> Using a variety of stitches, the brand averages over 1,000 stitches per shoe providing extra reinforcement and allowing Oliberté shoes to rely less on glue and more on craftsmanship.</span></div><br />
<div class="MsoNoSpacing" style="margin: 0cm 0cm 0pt; text-align: justify;"><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;">In conclusion, effective brand positioning is contingent upon identifying and communicating a brand's uniqueness, differentiation and verifiable value. Brand Oliberté has definitely understood this concept and are adequately applying this to ensure their brand’s uniqueness, differentiation and values are effectively communicated. Through this, the brand ensures that they are well positioned in the minds of their target consumer market. From client care to staff care to a special care for the environment which they work in, Oliberté seems to have a fairer vision than most brands who go especially into Africa for business.</span></div><div class="MsoNoSpacing" style="margin: 0cm 0cm 0pt; text-align: justify;"><br />
</div><div class="MsoNoSpacing" style="margin: 0cm 0cm 0pt; text-align: justify;"><span lang="EN-GB" style="font-family: "Cambria", "serif"; mso-ansi-language: EN-GB;">Some brand images below...</span></div><br />
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</div><div class="separator" style="clear: both; text-align: left;">So that's it for today!</div><div class="separator" style="clear: both; text-align: left;">Until next time</div><div class="separator" style="clear: both; text-align: left;">Follow me on Twitter: @Brownschuga</div><div class="separator" style="clear: both; text-align: left;">Fah-schyonysta<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqQa1pogWiVp0B4frQUCWw1jl1sTrIs8C7Lv5BzLP2yX7SwP7bM7dyIsjizpCELDuol9d9SwtnvAuroE1cEQcEI6pvx3GY1p6hNYKOlvTVFJ1O0VQxEqOobqe0LIHElQT0jIKa6B6bQYEF/s1600/images+2.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"> </a></div>Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com5tag:blogger.com,1999:blog-7758026472712109816.post-62072864642877273902012-02-16T13:54:00.000+00:002012-02-16T13:54:38.362+00:00AFRICAN SEASONS VS WESTERN SEASONS<div class="separator" style="clear: both; text-align: center;"></div>Hello Fah-Schyon lovers! Just wanted to bring you a long overdue update on the Talk Africa Fashion discussion that took place 2 weekends ago and hosted by Chidubem (<strong>@lostintalent)</strong>. See below her review...<br />
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Last Sunday, I got the opportunity to play host to the Talk Africa African (thank you @Brownschuga) <br />
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The topic of discussion, <strong>African seasons vs Western seasons</strong>. As we all know, most of the Western countries have four seasons: Autumn, Winter, Spring and Summer, & Africans have just two; Wet and Dry seasons (where the temperature doesn’t vary much). <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXFJk5I3SWzqtYMhy_kWPsW1Vxo-k02SkH-mS4B55l_IRD8r5MRb28R7ybFJz3QbKDHr8SEq_LM9oW65gXP9VsGubALFAL9xEhOXDGoetFqoidXpB7ybWUr8XxparFAyAuZ_H6sKuLQorZ/s1600/TALK.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXFJk5I3SWzqtYMhy_kWPsW1Vxo-k02SkH-mS4B55l_IRD8r5MRb28R7ybFJz3QbKDHr8SEq_LM9oW65gXP9VsGubALFAL9xEhOXDGoetFqoidXpB7ybWUr8XxparFAyAuZ_H6sKuLQorZ/s1600/TALK.jpg" yda="true" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">The first question of the forum: How will African designers break into the Western industry with this weather difference? Should they (a) adopt the Western season system or (b) stick to pleasing the African weather system [everything else comes after] or (c) other. </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Everyone had a varied opinion. Some thought, why should African designers put Western needs ahead of African needs? Others argued for business freedom, if designers choose to go four seasons then so be it! I agree with the latter, they may be African designers but that doesn’t mean that their target market is based in Africa or does it?</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Marissa of Hint Magazine pointed out that “Cultural artefacts are a free-for-all these days, so who’s to slap geographical boundaries on them?”</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">The conversation soon broadened to how their choices could result in elimination of customers. And how to downsize issues, as it seems to be an unavoidable thing, while creating a brand identity. Surely they can’t please everyone?</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">The forum soon moved on to the basics of African fashion when @MalakhandSco raised the question: ‘<strong>What is African fashion</strong>?’ </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">A toughie! It was concluded that African fashion is very difficult to define and subjective. But @MalakhandSco said they’d never equate African fashion to African fabric! </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">The beginning topic allowed us to cover such a wide range. </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
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</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">So there you have it. A short and very sweet summary of the discussion on the rising African industry. It is very true that to define "African fashion" is not an easy task and I know I wouldn't necessarily equate African fashion to African prints. The versatility and freedom of expression between the designers is a must to allow the industry to grow and survive.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Unfortunately last week's session to be hosted by moi was cancelled and postponed to this Sunday (19th Feb) at 2pm UK time on Twitter. Find me and follow me to take part in the show. Feel free to contact me to propose a topic to host.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Until then</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Fah-schyonysta!</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">@Brownschuga</div>Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com0tag:blogger.com,1999:blog-7758026472712109816.post-86544928438852641222012-02-02T21:12:00.002+00:002012-02-02T21:31:56.438+00:00AFRICAN CHIC AND THE MAINSTREAM MEDIAThe third edition of our usual <b>TalkAfricaFashion</b> Twitter discussion kicked off in great style last Sunday hosted by @NgumNgafor.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibB9B4_zPbNYtorUe3C-Gz8PM9XV_wZqzTQ2_5aWplvytEIC_aFIoxVD2kk5snHL9CFndRWCA2HQaDO53JEIQAFqo_2qxCzQ5kUz9AqhyphenhyphenQWEBF_w2zXsufIU7esmPo9-BY6XgW1-EZo4DC/s1600/TALK.bmp" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibB9B4_zPbNYtorUe3C-Gz8PM9XV_wZqzTQ2_5aWplvytEIC_aFIoxVD2kk5snHL9CFndRWCA2HQaDO53JEIQAFqo_2qxCzQ5kUz9AqhyphenhyphenQWEBF_w2zXsufIU7esmPo9-BY6XgW1-EZo4DC/s320/TALK.bmp" width="320" /></a><br />
The topic in discussion was "<b>How journalists write about African Chic" </b>following the commotion that Elle France caused with their article on African fashion.<br />
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Many points were raised and below is a summary.<br />
<ul><li> African fashion coverage is inaccurate.</li>
<li>Blanket terms like ethnic/tribal, trivialise its complexity and originality. In essence, these terms are vague at best and fail to tell the story of African styles.</li>
<li>Mainstream journalists don't seem to take the time to research about African fashion. Lots of education and proactivity is needed.</li>
<li>Even more worrying is some African journalists copying the careless trend of writing about African chic. Once African writers take the matter more seriously and push for quality writing of the subject, then the rest will have no choice but to follow.</li>
<li>We need to support those who get it right and are representing the real image of African chic. Publications like New African Woman, FAB magazine, Fashizblack, Ghubar etc and many bloggers are doing a great job.</li>
<li>We need to challenge the status quo. We also need to write to fashion editors who get it wrong and fashion bloggers need to refuse to feature inaccurate articles on their blogs. This will also educate mainstream writers. African fashion is getting too big to ignore and they need to start to getting it right.</li>
<li>The African fashion industry needs to develop good fashion critics to create glossaries in order to facilitate research.</li>
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So thats it! Thanks to all the participants and contributors. Stay tuned this coming Sunday at 2pm UK time for another dose of <b>#talkafricafashion</b> on Twitter. The topic is "<b>Fashion seasons and how it affects business</b>".<br />
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Follow me on Twitter if you want to take part in the discussion.<br />
@Brownschuga<br />
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Until next time!<br />
Stay fashionable!Fah-schyonystahttp://www.blogger.com/profile/18341845454918222332noreply@blogger.com2