AFRICAN FASHION DISSECTED AND LAID BARE...A FASHION ANALYSIS BLOG WITH A FOCUS ON THE MARKETING AND BRANDING STRATEGIES OF AFRICAN FASHION/BEAUTY LABELS. STAY TUNED!
Friday, June 25, 2010
CELEBS IN AFRICAN PRINT
Lydia Hearst, heiress to the Hearst Publishing Corp in Deola Sagoe
Solange Knowles, Music Artist
Alicia Keys & Beyoncé Knowles, Music Artists
Thursday, June 3, 2010
FASHION CAMP - NIGERIA
Introducing Fashion Camp (FC), the brainchild of Nigerian UK based uber stylist and fashionista Arieta Mujay. FC was borne as a result of the lack of African fashion mentors and mentoring programmes in the fashion industry in Africa. According to Ariety, fashion is an art form that evolves and young talents need to be nurtured and encouraged as a result.
The first of its kind in Lagos, FC aims to help 13-18 year old teenagers (older crowds welcomed!) with an interest in fashion, to learn and understand the ins and outs of the fashion industry. It therefore aims to impart a first hand account of what it is really like to work in the fashion industry and to share knowledge on the prerequisite steps one has to take to achieve one’s goals in the fashion world.
With the help of Biki John, another UK based Nigerian stylist and fashion writer and a collaboration with Deola Sagoe, the week long fashion seminars will include classes on photography, styling, the art of design, fashion PR, blogging etc alongside visuals and graphics. Through this, FC hopes to paint a precise picture that shows both how African and contemporary fashion have evolved and what lies ahead for the future.
Guests speakers at daily seminars / lectures will include Deaola Sagoe, Uche (Bella Naija Founder), Amy Jako, Veronica Ebie (This Day) and a surprise guest star.
The dates for FC are the 2nd to 8th August 2010. Registration fees are 70,000 Naira per person and the venue is:
Deola Sagoe Flagship store
Ajose Adeogun
Victoria Island
Lagos
For more information, please contact Arieta directly at: Arietafashionista@gmail.com or Biki at: biki@bikijohn.com.
Fashion Camp - Nurturing the budding fashionista!
Go check it out if you are in Lagos!
Stay fashion-ABLE!
Fahschyonysta!
The first of its kind in Lagos, FC aims to help 13-18 year old teenagers (older crowds welcomed!) with an interest in fashion, to learn and understand the ins and outs of the fashion industry. It therefore aims to impart a first hand account of what it is really like to work in the fashion industry and to share knowledge on the prerequisite steps one has to take to achieve one’s goals in the fashion world.
With the help of Biki John, another UK based Nigerian stylist and fashion writer and a collaboration with Deola Sagoe, the week long fashion seminars will include classes on photography, styling, the art of design, fashion PR, blogging etc alongside visuals and graphics. Through this, FC hopes to paint a precise picture that shows both how African and contemporary fashion have evolved and what lies ahead for the future.
Guests speakers at daily seminars / lectures will include Deaola Sagoe, Uche (Bella Naija Founder), Amy Jako, Veronica Ebie (This Day) and a surprise guest star.
The dates for FC are the 2nd to 8th August 2010. Registration fees are 70,000 Naira per person and the venue is:
Deola Sagoe Flagship store
Ajose Adeogun
Victoria Island
Lagos
For more information, please contact Arieta directly at: Arietafashionista@gmail.com or Biki at: biki@bikijohn.com.
Fashion Camp - Nurturing the budding fashionista!
Go check it out if you are in Lagos!
Stay fashion-ABLE!
Fahschyonysta!
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