Wednesday, December 17, 2008


Deola Sagoe has given African fashion in the 21st century the most radical expression imaginable, from the deeply rooted African fabrics to perfectly matched accessories. Known for constantly fabulous designs, flawless colour combination, her attention to details, and her perfect finish and finesse.

As a two-time international award winner , she creates designs that truly celebrate Africa and Nigeria and is described as the African fashion designer who is ‘’best placed to interpret our cultural diversity and artistry, our earthiness and mystery, our colours warmth and passion of the African woman in her simplicity and elegance,’’

She depicts earthly feminism in tasteful designs and her refreshing exploration of that which is genuinely African evokes a subtle nostalgia for history by her favoured use of hand woven fabrics, accessories like cowries, crystals, and beads, as well as the extensive use of gold. She is well-known for her dynamic signature high fashion pieces as well as vibrant prêt-a-porter collections featuring ethnocentric silhouettes for global appreciation.

She has participated in fashion shows in America, Europe and Africa alongside fashion enigmas like Donna Karen, Ralph Lauren, Calvin Klein, Chanel and Missoni, and was the unassuming winner of the ‘’African Designs’’ and MNET/Anglo Gold African designs 2000 (nomination by Andre Leon Tally, US Vogue editor ). Her lines have also been modelled in major International beauty pageants, including Miss Universe. Other awards and recognitions include participation in Cape Town Fashion Week (2003), The Alta Roma Moda show in Rome (2004), award winner of the Platinum Quality Award at the 10th International Star Awards in Paris (2006), and the appointment of UN Designer for the Launch of UN World Food Programme & Health Pr’s new Global campaign: CatWALK THE WORLD-Fashion For Food!

Here are some designs from her latest collections of ready to wear and haute couture and some shoe collections that I found on her website.

For more information, please visit her website on:

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