Tuesday, July 28, 2009


Wow ankara is gaining more and more recognition!
Fergie of Black Eyed Peas and Solange Knowles, Beyoncé's lil sis, rocking the great African print.
Kudos to both of them for defying and showing how beautiful these prints can be.

These designs are from www.boxingkitten.com and are designed by Maya Lake who embraces contradiction and simultaneously understands how interconnected everything is. She modestly describes her line of dresses and separates as having an "ethnic rockability" look.
Stay Fashion-ABLE!


Samata's Muse clothing label for women was created by award winning designer Samata Angel.

The label focuses on creating stunning, unique pieces and counts Jennifer Lopez, Dawn (Dainty Kane) and Gwen Stefani as keen supporters.

Here below is an interview Samata Angel gave to Fah-schyon.
Happy Reading!

FS: What is the concept behind the Samata’s Muse brand?

SA: With Samata’s Muse I wanted to start a business that would be a tribute and inspiration to the women around me and the role models in my life who inspire me daily. I decided to design clothing for women and make the celebration of women part of my company’s ethos, ‘to create stunning, unique pieces for strong, ambitious women.’

FS: Did you always know you wanted to become a fashion designer?

SA: No, I knew I wanted to be involved in the creative industry and fashion design was something I fell into.

FS: How did you stumble upon this career then?

SA: I think I was inspired to start my label after working for a boutique in Chelsea, London. I was surrounded by beautiful clothing and thrown into the industry and the whole experience was so inspirational that I knew I wanted to do something of my own.

FS: What made you write the “Fashioning your life” books?

SA: I think I decided that I wanted to write these books because I noticed a need for a certain type of assistance for fashion designers. I wanted to share my experiences and knowledge in certain areas that my creative friends struggled with such as business plan preparation, marketing advice and trade show participation. I also wanted to just share a little bit of my story because a lot of the time I was being asked ‘What did you do? What were your experiences?’

FS: How are these books doing in the market?

SA: It is going really well, they sold out online Amazon in Canada and their success has definitely been helped by the contributions from the likes of photographer Nigel Barker (America’s Next Top Model), celebrity stylist Nick Ede (Project Catwalk ) and Jenny Holloway (Fashion Capital founder).

FS: You are constantly featured in magazines, how does this exposure affect your brand?

SA: It definitely helps you in terms or press and networking. I think that once your name starts getting out there people start coming to you too. Dawn Richards got in touch with me after seeing my label profiled on a popular website for example – that was amazing.

FS: Who would you love to dress / style?

SA: Right now Michelle Obama – she has a classic but edgy style – she is willing to take risks and looks good in everything I have seen her in so far!

FS: Where do you see the Samata Muse brand heading?

SA: I would say there is a progression happening, from menswear, accessories and developing into a lifestyle brand. There are definitely more educational projects and more creativity!

FS: If you were not a fashion designer, what else would you have loved to do?

SA: Film or TV I think, something creative and expressive. Either that or I would have set up an orphanage – I love love love kids. I sponsor a child in Haiti and I know I will do more when I am in the position to be able to.

FS: You recently launched your website, how easy was that?

SA: Very hard! It took a lot of time to get SamataAngel.com off the ground as I had so much information to collate and I just wanted to have a platform that really explained to people what I do and simplified it. The showreel took ages as there was a lot of content to gather.

FS: You won the 2008 young entrepreneur of the year award, what did that award mean to you?

SA: It was such a huge acknowledgement and so it meant a great deal to me because it was really like a pat on the back and showed industry support.

FS: Public speaking is something that you have to do when you are in the public eye, how do you cope with that?

SA: I really enjoy it now – at first to make myself relax I would just imagine people dressed in the most ridiculous outfits and that would make me laugh. Now it is much less daunting and it feels like second nature!

FS: Do you have any tips on public speaking?

SA: I would say project your voice, don’t talk to the floor and smile – it puts you and those watching you at ease.

FS: What advice do you have for anyone wishing to go into the fashion market?

SA: I would say be yourself, be open minded and learn how to create learning opportunities for yourself - have your own unique style and make an effort to talk to people! Don’t get intimidated by the flashy events as people are just people. Success in fashion requires qualities such as an exceptional creative talent and ability, a keen eye for detail and good communication skills.

FS: Being from Ghana, what do you think of the African fashion scene at the moment?

SA: I am itching to get involved in it! I am working on a idea right now with the African scene in mind. The facts are that so many key trends in the west have originated from Africa, too many to name (I was having a chuckle with a friend when we saw the Ghana-Must-Go bags on the runway of LV), so the question of whether the creativity is there is a no-brainer. The question is can the infrastructure be set up right so that people can see if for what it is – a competitive fashion continent with competitive fashion capitals.
FS: Which African fashion designers do you admire?

SA: I love Deola Sagoe – I love her designs and also the fact that she is always evolving, growing and raising her own bar. She always comes back better than before.
FS: Do you foresee an African city or cities successfully competing with the European fashion weeks?

SA: Yes – I would have to say Accra but I am biased being from Ghana. Failing that I have heard amazing things about Johannesburg, although I have not there been myself yet.
FS: What in your opinion is the secret to success?

SA: I always say this when asked, I believe that all the so called secrets of success will never work, unless you do.

FS: And the secret to being a great business pioneer?

SA: Confidence, faith and dedication.
FS: In 3 words, what is Africa to you?

SA: So Much Love
FS: Fah-schyon
SA: Samata Angel
Wow, what an amazing and inspirational young woman! Kudos to her and a big congrats on the SamataAngel brand.
To go to her website, http://www.samataangel.com/
The clothing website: http://www.samatasmuse.com/
Thanks for checking the blog.
Stay Fashion-ABLE!

Wednesday, July 22, 2009


Influenced by their African roots and inspired by rich fabrics, this designer began poducing beautifully chic clothing and accessories for women of all sizes and shapes.

They catapulted to the public glare when they took part in a very famous TV show.
Well, feast your eyes on the designs below whilst an interview with the designer will be featured sooon.
How fab are these??

Stay fashion-ABLE!

Wednesday, July 8, 2009


The ladieswear brand Chichia London was established in 2007 by London based designer Christine Mhando. Each of their collections consists of an eclectic range of dresses and separates in modern, wearable shapes and styles made unique by clever use of eye-catching prints, embellishment, intricate detailing, a mix of natural fabrics and a succulent colour palette. The use of colour plays a major part in each line! Their trick is balancing between keeping things fresh and new without being too trend driven, therefore making each piece timeless. They aim to get the wearer to feel special and unique yet comfortable everytime they are wearing a Chichia London garment.

Christine's fashion career began at the London College of Fashion where she studied BTEC and higher national diplomas in Fashion design and then went on to complete her BA (hons) in Fashion Design at Kent University. After her studies she gained some valuable experience working for various Ladieswear manufactures and suppliers of well known high street brands and designers and with this experience finally decided to venture out and start Chichia London.

Born in Dar es Salaam, Tanzania and raised in London, England, she has taken influences from both continents and cultures and translated them into her own unique quirky style of clothing. Chichia's signature is the "KHANGA" which is a traditional east African cotton printed fabric used by women as wraps, and this usually appears in every collection in the form of tops, tunics, dresses or skirts mixed with various different types of fabrics and prints.

See her exquisite and very free flowing designs below ;-)
Love them all!

African designers doing great things!!
Check out the website here: http://www.chichialondon.com
Stay Fashion-ABLE!

Friday, July 3, 2009


Samantha Cole London is an International award winning contemporary British Brand that draws influences from modern day trends without completely relying on it for direction and purpose of her collections.

She's a designer who has always had a passion and flair for fashion and was able to explore and develop this through The London College of Fashion were she graduated with a degree and The Southampton Institute of Higher Education. Samantha has worked in the design room of Burberry's and showcased at New York Fashion Week 08 where she received an international award for best womenswear designer.

The Typical SCL customer wears this label to make a statement and convey a characteristic of their personality through unspoken words.

She challenges the definition of style and beauty and aims to make each garment an independant design capable of holding it's own but still conveniently resides within the scope of the collection.

SCL's philosophy is to interprete a trend, a thought, a mood by de-constructing the obvious signals projected and re-defining the concept to produce silhouettes that acknowledge the past, have a sense of the future and recognises that their are no limits or boundaries to fashion just to ourselves......

SCL is currently focused on developing her womenswear brand that caters to image conscious, confident, independant discerning women who dare to be different, set-apart, unapologetic and enjoy a cosmopolitan lifestyle.

Love it!

According to her website, her Spring/Summer collection 2009 has been developped using a simple palette of black, white and pale peach in natural fabrics of cotton, silk organza, silk taffeta and raw silk with accents of black lace and satin trims.
The collection has been loosely inspired by the Edwardians with hints of Victorian sprinkled with soft Goth influences.
I definitely think her recent collection is subtle and mysterious with a hint of goth like influences.
I feel her!
Check her website here: http://www.samanthacolelondon.co.uk
Buy her stuff here: http://www.thelookboutique.com
Stay Fashion-ABLE!