Who better to launch this site than to put someone whose job is to promote and advertise! The talent today goes by the name of Cherif Ndiaye, an African model born in Senegal, West Africa and now residing in Los Angeles, California. He has worked with the creme de la creme, the who's who in the fashion industry worldwide!
Though modelling was not his initial ambition, he has done extremely well so far making us all proud! With his chocolate brown skin, fabulously toned bod and good looks, he is capturing and captivating the world!
Herewith is my chat with this down to earth and humble lad.
FS: Who is the current president of Senegal?
Cherif: Abdoulaye Wade
FS: What has he done or not done to improve the country?
Cherif: Well, erm, he is the leader of the Democratic Party and he has done a lot to improve the general state of Senegal. He changed the regime that was there before and contributed to a better state.
FS: Do you follow the politics?
Cherif: No, not really. It is hard to follow politics in Senegal whilst being here in the States.
FS: What was your reaction to president Obama being elected? Cherif: Uh, I was delighted! I was praying for it and I urged all my friends to go out and vote for him.
FS: Did this impact you at all?
Cherif: On my life, yes. As a person, it gives me much more hope for the betterment of this country and the entire world. There is no doubt that it is a better thing for the world and a better image of America.
FS: Who is Cherif Ndiaye?
FS: Who is Cherif Ndiaye?
Cherif: I am a God fearing muslim. I am here in this world following on a journey which has led me to many places. I am very grateful for doing what I do and I thank God everyday as I feel no doubt that it is a blessing. I am a spiritual person, a go getter as I think nothing is impossible, I am a hard worker and I am also very humble.
Cherif: It has changed me so much. It has helped me to see life in a different perspective. It has also helped me get better with my own spirituality as it has taught me to be very appreciative and also made me not look at the things which are not so important. Working with top photographers has also inspired me tremendously.
Cherif; I would encourage them but I would also warn them of how competitive it is. It is constant rejection and competition. Success in it relies on other people selecting you and not vice versa. You have to be ready mentally for this and you have to strong. Your personality too is very important as modelling does not depend solely on your looks. One thing you have to remember is to be positive, to do a good job and to get on with everyone on set regardless of their duties as you never know who you may meet in the future.
FS: What has been the biggest campaign you fronted in your career so far?
Cherif: Erm..I would say having the “Target” campaign was my biggest. It was my nicest achievement too to become a household name and to be called the “face of” FS: What was the worst photo shoot you did? Cherif: There have been a few so far but I try to literally erase these from my brain!
Cherif: True success relies on the state of the heart, the peace of mind, your tranquillity…My moments of feeling successful is when I am at peace with my heart and myself and I achieve this through constant prayers.
Cherif: I love coming from Africa because it is the SOURCE – All comes from Africa and all will eventually return. Africa will become the most powerful continent but first, we have to unite and work towards this.
FS: Have you encountered any form of racism within the modelling industry and how did you deal with it?
Cherif: Well, personally, I haven’t but obviously backstage I get to listen to a lot of comments. One event that shocked me though was when I was at this shoot, there was a white female model there too and at the end of her shoot, she was then airbrushed to look like a black model.
Cherif: I couldn’t believe that this still happens and in this century.
Cherif: Oooh, they were very sceptical at first like I was but when I started doing it I managed to convince and reassure them.
Cherif: Well, I don’t have that many friends but those who are around me have been supportive.
Cherif: I see myself very much into Hollywood, I see myself doing motion pictures. I have been taking acting lessons and even have managed to set up a production company called Aduman.
Cherif: Thank you too.
Well fellow fashionistas and fashion conscious loved ones I hope this blog brings you boundless pleasure and fills you with pride!
I will be doing a combination of interviews and information I collate myself whilst doing my research!