Thursday, July 1, 2010


All eyes are currently fixated on South Africa as we know but it is not just about the 2010 Fifa World Cup footbal tournament, it is also about fashion, yes fashion!

The Africa Fashion Week kicked off in style at the Sandton Convention Center in Jo’burg yesterday and so far the collections have been diverse, from the fabrics on display to the inspiration and imagery of the designers. They are full of character, funky edged and unique.

Deola opened yesterday’s show with a very sexy collection and on display was a mixture of fabrics including lace, strong and sultry silhouettes with emphasis on the shoulders as well as pleats in different forms and styles and layers. Most pieces were amazing and some were ok but all in all, kudos to Ms Sagoe for leading the pack.

Also on show was Sakina M’sa, Xuly Bet, Soucha who all carried a very dark theme with their use of black fabric, sporting and playful images.

My favourite collection so far is Ituen Basi, her fusion of different Ankara prints, her wearable and very trendy and current styles makes her pieces elegant and fabulous. The colours are very uplifting! For your spring summer 2010 look, I say go Ituen Basi!!


The Ituen Basi brand is a celebration of individuality and feminism, a stylish combination of timeless elegance with a contemporary twist. Ituen has forged a subtle yet distinct signature inspired by couturiers of old as well as her many years of experience in the fashion industry. The brand is synonymous with the tradition of the finest quality infused with unquestionable creativity. Her spectacular presentation is often seen as the result of fusing experiences.

Ituen Basi completed a BA Theatre Arts degree at the University of Ife in Nigeria where she also designed and tailored costumes and garments for stage productions and beauty pageants. Following her time at university, Ituen deepened her knowledge and formalized her experience in the fashion industry by studying at the acclaimed London College of Fashion Ituen’s education and experience have helped her develop a blend of exceptional skills in design development, pattern engineering and bespoke tailoring. Her unique approach produces exceptional but wearable art pieces which are contemporary expressions of enduring sophistication. Her message remains consistent across each exclusive collection–“its in the detail”.

Apart from designing and producing garments under her label, Ituen also runs a garment manufacturing unit which produces ‘small runs’ for independent designers, micro fashion businesses based both in Nigeria and the UK.


Quintessence, Falomo Shopping Centre, Ikoyi, Lagos, Nigeria
Terra Kulture, Plot 1376, Tiamiyu Savage, Victoria Island, Lagos, Nigeria


An artist at heart with a passion and true talent in haute couture fashion, Soucha has left Tunis his home country at a young age to pursue his lifelong dream of educating himself and studying in the best European fashion design schools. In 1987 he joined the Italian school of haute couture, graduated and went on interning for some of the biggest apparel and fashion houses in Rome. Gaining necessary practical experience and understanding the different aspects of building a fashion house.

Soucha then went on venturing in the capital of entertainment in the Arab world and moved to Egypt. His capital was his talent and will to succeed; he successfully proved himself and gained the reputation of being creatively different than what was available in the market.

Today Soucha Fashion has achieved regional reputation and obtained numerous awards for talent and trend originality. He continues his path of success and business growth.

Tel: +2 3 749-0872
Mobile: + 2 (0)10 191-3230 / 016 111-6561
Tito Fashion assistant cel: +2 010 584-4032
Fax: +2 3 749-0872

106 –first floor, Nile City Building, Cairo, Egypt
316-3rd floor, Grand hyatt, Cairo, Egypt

All pictures by Simon Deiner

More on the show later with David Tlale on my top list!
Stay Fashion-ABLE!

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