WHAT ROLE DOES YOUR LOGO PLAY IN YOUR BRANDING STRATEGY?

Good morning blogsville. Today I would like to bring to you a little (but very important) topic I have been reading on.

The post on today will focus on the importance of an appropriate logo in your branding strategy.

Your business logo is only one piece of your branding strategy. It is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer.

Before you begin creating your logo make sure that you have developed your brand strategy. Why you ask? Your logo is like an unspoken advert for your company, it precedes your business and overall it represents what you are about.

Without a strategy behind it, a logo can put across the wrong message and in return limit your company’s growing opportunity. You want to keep your brand message consistent to help increase consumer recognition and keep the sales alive!

TIPS ON CREATING A LOGO

• The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer or doing it yourself.
• Be clear about the message that you want your brand to convey so that your logo can clearly reflect that message. You must have a strong association between your brand and your logo. Remember it is only one piece of your branding strategy but a very important one, so get it right!
• Your logo should reflect professionalism and growth no matter how small your company is. It should be a strong balanced image with no little extras that clutter its look. 
• If you are designing your logo in-house to save money be sure to test your efforts with your friends, family or inner circle first before going live with the design.
• Make sure that the logo you select is not dated but can be used effectively year after year. It should be distinctive and bold, making it easy to see at a glance. Keep in mind it is how consumers will recognise your company!

Confident branding and a strong branding strategy uses design to communicate a message that attracts the target audience that you want to attract - a message that creates confidence in your brand while differentiating between you and your competitors.

Does your logo fulfill this mission? What does your logo say about you?

Watch out for my next post where I will be analysing some logos in the African fashion industry.
Get in touch me at brownschuga@yahoo.com or follow my ramblings on Twitter @Brownschuga.

Stay fashionable!
Research and image source: online